- The Sales Report, by Sales Homie
- Topics
- Marketing
Marketing
Marketplace Education
⏳ Why Customer Obsession Is The Only Strategy That Lasts
Customer obsession drives retention, deepens relevance, and ignites advocacy, the kind of loyalty that no campaign can buy. Being customer-obsessed requires durable insights and full company alignment. From legal to finance, field technicians to operations. It means balancing the cold, “thin data,” the metrics and KPIs, with “thick data,” the rich, contextual insights that reveal the human story behind the numbers. It’s combining IQ with emotional intelligence to truly understand your customers...
🫣 The Critical Role of Emotion in B2B Relationships
Most B2B leaders dismiss the emotional side of client relationships as something reserved for consumer brands. After all, aren’t business purchases rational, calculated, and impersonal? The reality is more complicated. Every contract, every decision, is made by a person - someone with ambitions, insecurities, pressures, and hopes...
💰 How to Scale Profitability Without Losing Your Margins
It is easy to chase top-line revenue. Add customers, open new markets, expand your offerings. More often than not, however, as revenue increases, the profit margin tends to shrink. Teams quickly grow bloated, and costs balloon while complexity increases. Then, you wake up one day with more sales, but far less cash and bottom-line profits flowing into your accounts...
📥 B2B Digital Selling Tactics That Work In 2025
In 2025, B2B buyers research, compare, and interact across more channels than ever before. Relying on cold calls or a single weekly social media post is unlikely to spark a steady stream of leads. Businesses need an approach tuned to each platform - one that builds trust and invites prospects to engage when they’re ready...
🥇 How to Win, Retain, and Grow High-Value Accounts
Business buyers today expect the same seamless experiences they enjoy as consumers, only with higher stakes and more zeros attached. Today, nearly 75% of B2B buyers expect suppliers to know when, where, and how they want personalized interactions. Meet that bar, and you’ll shorten sales cycles, boost retention, and outmaneuver your rivals. Miss it, and even long-time accounts will switch to a competitor that makes buying feel effortless...
🏗️ Here’s How You Build Brand Trust In The Era Of AI
AI search (using ChatGPT, Gemini, etc. vs. traditional Google/Yahoo) is changing how buyers discover, trust, and choose vendors. The new LLM-first environment continues to challenge traditional go-to-market motions. Buyers are becoming smarter; you can’t just tack “AI” onto your pitch deck and expect results. Their search behavior is changing, their trust signals are shifting, and they’re asking...
🏆 Why Trust, Not Tactics, Wins The Sale
It’s not that people don’t want to buy. It’s that they’re wary of the way they’re being sold to. Sales today isn’t just harder - it’s louder, less human, and more emotionally loaded. So, how do you cut through the noise? The solution isn’t better tactics. It’s a better relationship with your buyers, built through clarity and a trust-led, human-centered strategy...
☎️ 20 Outdated Sales Practices To Retire ... And What To Do Instead
In today’s fast-paced business landscape, adhering to outdated sales tactics can hinder companies from achieving meaningful growth. Outdated practices, such as generic cold outreach and activity-based success metrics, often fail to resonate with modern buyers. To stay competitive, businesses must embrace personalization, data-driven insights, and authentic relationship building...
🔑 Key Trends Shaping the Next Wave of B2B Marketing
The quest for go-to-market alignment at B2B companies is a never-ending journey, as evolving buyer behavior requires go-to-market teams to adapt in order to keep pace. Where are we at today? It’s the perfect storm for customer behavior change - yet again, and at a more rapid pace than before...
😨 Summertime Sales Blues? Stay Productive With These Tactics
For many sales professionals, June brings vacations, kids home from school, well-deserved time off, inevitable thunderstorms, and a noticeable dip in activity. Prospects are harder to reach, decision-makers are out of the office, and the usual pace of business slows down. But the so-called “summer doldrums” don’t have to mean a loss in momentum, productivity, or revenue...
🚀 Do You Want to Skyrocket New Leads? Do This.
Are you a small business? If so, you face unprecedented challenges in today’s competitive marketplace. But have no fear, the businesses that thrive in 2025 will be those that embrace innovative strategies, leverage cutting-edge technology, and prioritize authentic customer relationships. Sounds heavy? It’s not. Here’s how you skyrocket your leads and stand out.