TGIF! Who’s ready to rock the back half of Q3? 🥁 🎸 Also, the “Sell Like a Homie” podcast kicked off this week; more below!

Here’s what you missed this week while you were out growing your business:

1) The Marketing-to-Sales Handoff is Where Revenue Leaks 💦

You can build the most sophisticated signal orchestration capability in your market. You can identify target accounts with precision, track buying committees across multiple channels, and surface intent signals weeks before a competitor even knows there’s an opportunity. And then a sales representative gets a notification, waits 48 hours to follow up, calls with no context, and the moment is gone…Read more here. 👈🏻

This one can be chalked up to integrity.

In many sales verticals, personal and professional relationship development is the path towards sales success. And when you acquire a customer, that relationship almost always continues. So, you’d think that if you say you’re going to do something as you develop and continually cultivate these relationships, you should follow through on your promise(es), right?

Simple stuff.

But also very differentiating, believe it or not.

To do this, we focus on three areas:

Fractional Sales Leadership, placing a seasoned Sales Executive at any level (Manager, Director, Vice President, Chief Revenue Officer) into your department. For organizations seeking a consultant, Sales Homie offers Consulting Services tailored to meet your organization’s specific needs.

In need of targeted recruiting for your business development teams? Sales Homie Recruiting builds sales teams that drive results for their organizations. Our retained searches offer 180-day placement guarantees, detailed 30-, 60-, and 90-day onboarding plans, and additional benefits.

Coaching and Training programming includes membership in one of our Sales Squads, a sales peer-group ecosystem, individual Sales and Business Owner Coaching, and our quarterly sales education series, the Revenue Hangout.

For more information, please visit our website. Interested in becoming a Fractional Sales Advisor with Sales Homie? Send us a note.

CRM SUPPORTER

The CRM to get your sales organized. Pipedrive users close an average of 28% more deals after their first year. Learn more here. 👈🏼

2) AI is Now the First Gatekeeper in B2B Procurement 🚪

AI technology is becoming a primary gatekeeper in B2B procurement, influencing supplier shortlists even before buyers engage with them. This shift necessitates changes in strategies for procurement and sales leaders to remain competitive. Companies need to adjust their approaches to align with these AI-driven processes…Read more here. 👈🏼

We’ve launched our podcast series, “Sell Like A Homie,” in August! The first drop is above, with more to come. In this episode, hear from Nate Zoellner, Founder & CEO of Sales Homie, on his early career journey and how it helped shape the early stages of who Sales Homie has become!

You can follow Sales Homie on YouTube to not miss an episode, or simply keep subscribing to The Sales Report to find clips and links to recent episodes.

3) B2B Growth Doesn’t End at Closed-Won 🏁

The post-sale experience is a shared commercial system that connects marketing, sales, product, service, customer success, and revenue operations around one objective: helping customers achieve, recognize, and communicate value…Read more here. 👈🏻

The U.S. budget deficit soared to its highest monthly level in more than five years amid a surge in Medicare costs, and as interest on the federal debt continued to weigh on the nation’s fiscal picture, the Treasury Department reported Wednesday.

In addition to the big single-month jump, the collective red ink across the first 10 months of the government’s fiscal year rose to nearly $1.8 trillion and surpassed the same period in 2025. The July shortfall totaled $432.3 billion, up some 48% from the same period a year ago and the largest monthly deficit since March 2021.