🤯 3 Essential Business Basics Too Many Owners Forget

📬 Friday, July 24th, 2026

Are you prepared for one more Friday of July? Yes, only one more, already. 🤯 It’s been a fast-moving summer. 🏎️ Has your new prospect pace kept up with the speedy seasonal days?

Here’s what you missed this week while you were out growing your business:

1) What a Great VP Sales Does In Their First Week - Watch For It 👀

Not at 90 days, not at 6 months. By day 30, the split is visible. And if you’re not paying attention, you’ll miss it. Just about every Founder and CEO who has been through it agrees. A lot of Executives challenge it. But it’s just as true today in the Age of AI. Maybe even more so, as there just isn’t enough time to scale slowly, or hope someone who is scaling slowly will eventually get there…Read more here. 👈🏼

📎 Sales Tip(s) of The Week:

Think for a second how crucially important this is for all sales professionals! When trust and likability top the charts from a buyer’s perspective on important (non-negotiable?) traits in and from a company representative, you can’t afford to miss the mark.

Ways to have a high-impact first impression?

Smile. Eye contact. Confident handshake. Using pleasantries. Being genuine and/or authentic. Being human (not robotic). Put together (not dressed sloppily). Etc.

Alternatively, be careful presenting yourself as a Founder or Business Owner. Although you might represent yourself in shorts and flip-flops, those you’re trying to associate with, or what to partner with, might be turned off by you, just as easily as you’re sizing them up. It can go both ways!

What’s the remedy? Take 10 minutes before your day starts and understand who you’ll be meeting with throughout your schedule, and assume they’ll have the highest expectations on who they’re meeting. It’s easy to dress down your own persona after you’ve established an entry-level relationship. It’s almost impossible to recover the other way around.

🦉 Who Is Sales Homie?

To do this, we focus on three areas:

Fractional Sales Leadership, placing a seasoned Sales Executive at any level (Manager, Director, Vice President, Chief Revenue Officer) into your department. For organizations seeking a consultant, Sales Homie offers Consulting Services tailored to meet your organization’s specific needs.

In need of targeted recruiting for your business development teams? Sales Homie Recruiting builds sales teams that drive results for their organizations. Our retained searches offer 180-day placement guarantees, detailed 30-, 60-, and 90-day onboarding plans, and additional benefits.

Coaching and Training programming includes membership in one of our Sales Squads, a sales peer-group ecosystem, individual Sales and Business Owner Coaching, and our quarterly sales education series, the Revenue Hangout.

For more information, please visit our website.

CRM SUPPORTER

The CRM to get your sales organized. Pipedrive users close an average of 28% more deals after their first year. Learn more here. 👈🏼

2) The Human Edge In The Age Of AI Sales 🤖

The sales conversation has changed, but not in the way most people think. The real tension in today’s sales isn’t whether AI belongs in the process; it’s where human involvement still creates value…Read more here. 👈🏼

🎙️ Sell Like A Homie - Podcast

Sales Homie will be launching our podcast series, “Sell Like A Homie,” in July! We’ll be digging into all things sales with different guests, bits, facts, and strategy sharing.

You can follow Sales Homie on YouTube to not miss an episode, or simply keep subscribing to The Sales Report to find clips and links to recent episodes.

🌵 Advisors In The Field:

🔎 Discover Sales Homie’s Partnered Sales Advisors:

3) 3 Essential Business Basics Too Many Owners Forget 🤯

Like ballplayers at spring training, the smartest business owners keep drilling the basics instead of chasing the next shiny tactic. That discipline is what compounds over time...Read more here. 👈🏼

📊 Weekly Financial Forecast:

Fed funds futures are pricing in a roughly 82% likelihood that the central bank lifts borrowing costs at its September policy meeting, according to CME’s FedWatch tool. A week ago, those odds sat below 53%.

The central bank is still broadly expected to keep rates unchanged at the current 3.50% to 3.75% at its gathering next week. But even then, there’s a growing minority planning for an increase: Fed funds futures trading indicates a nearly 38% probability of a quarter percentage point hike, up from less than 12% a week ago.