🎓 Stop Selling Features: How B2B Brands Win By Teaching

📬 Friday, May 15st, 2026

TGIF! Time for the Sales Report! Are you hitting ⚾️ your goals this month, or have they slipped through the cracks? 🪵 The good news!? You’ve got half the month to make the correction.

Here’s what you missed this week while you were out selling and growing your business:

1) If Trust Is The Currency Of B2B, Marketers Need To Start Brokering It 💵

Buying decisions are stalling. Not because products are weaker or value propositions unclear, but because buying groups cannot agree. The B2B Institute found the 40% of deals fail to progress due to a lack of consensus. Economic pressure, geopolitical tension, and rapid technological change are making stakeholders more cautious and more divided. Businesses can generate demand, but converting it is becoming… Read more here. 👈🏼

📎 Sales Tip(s) of The Week:

Everyone has been the new rep on the team before, right?

It’s those first-day-of-freshman-year-of-high-school vibes, where you don’t find yourself equal to those around you.

Well, guess what? You’re in sales. And the only thing that really matters in sales?

High activity.

It causes the sales slumps to disappear. It makes your closing percentage rise. It forces less overthinking on prospect engagement, and helps you get back to doing the fundamental parts of the job… which always leads to new opportunities.

Sure, respect those tenured reps around you. But don’t think you can’t join in their successes simply because you’re new.

🦉 Who Is Sales Homie?

To do this, we focus on three areas :

Fractional Sales Leadership, placing a seasoned Sales Executive at any level (Manager, Director, Vice President, Chief Revenue Officer) into your department. For organizations seeking a consultant, Sales Homie offers Consulting Services tailored to meet your organization’s specific needs.

In need of targeted recruiting for your business development teams? Sales Homie Recruiting builds sales teams that drive results for their organizations. Our retained searches offer 180-day placement guarantees, detailed 30-, 60-, and 90-day onboarding plans, and additional benefits.

Coaching and Training programming includes membership in one of our Sales Squads, a sales peer group ecosystem, individual Sales and Business Owner Coaching, plus our quarterly sales education series, the Revenue Hangout.

For more information, please visit our website.

CRM SUPPORTER

The CRM to get your sales organized. Pipedrive users close an average of 28% more deals after their first year. Learn more here. 👈🏼

2) Founders Under $5M Build With Conversations, Not Emails 🧱

Conversational outreach that works is specific, timely, and actually useful to the person receiving it. More messages (or emails) won’t help if they feel generic — and the more naturally it can happen in real life, the better... Read more here. 👈🏼

🎙️ Sell Like A Homie - Podcast

Sales Homie will be launching our podcast series, “Sell Like A Homie,” in May! We’ll be digging into all things sales with different guests, bits, facts, and strategy sharing.

You can follow Sales Homie on YouTube to not miss an episode, or simply keep subscribing to The Sales Report to find clips and links to recent episodes.

3) Stop Selling Features: How B2B Brands Win By Teaching 🎓

Buyer behavior has changed fundamentally. 71% of decision-makers say thought leadership is more effective than traditional marketing or sales materials in persuading them. Yet most B2B marketing teams still default to more features, more demos, and more product-led content—approaches that often miss how decisions are actually made. More than 40% of B2B deals stall due to... Read more here. 👈🏼

📊 Weekly Financial Forecast:

Prices that consumers pay for a wide range of goods and services increased at a faster-than-expected pace in April, as another burst in energy prices raised further concerns about inflation’s impact on the U.S. economy.

The consumer price index rose at a seasonally adjusted 0.6% for the month, putting the one-year pace at 3.8%, the Bureau of Labor Statistics reported Tuesday. The monthly rate was as forecast, but the annual rate was 0.1 percentage point above the Dow Jones consensus.

Excluding food and energy, the core CPI increased 0.4% and 2.8%, respectively, keeping inflation well above the Federal Reserve’s 2% goal as the monthly rate was the highest since January 2025. Fed officials consider core a better indicator of longer-term inflation trends.

If you found this content relevant and helpful, please hit the subscribe button below to receive The Sales Report. You can also follow Sales Homie on LinkedIn and Twitter for more conversation and discovery!