📬 Friday, August 7th, 2026
Welcome back to Friday! The new school year is right around the corner. ✏️ How are you engaging your prospects before they disappear for a couple of weeks as school, new family routines, and new normals get fired up?
Here’s what you missed this week while you were out growing your business:
1) Every Dollar Spent On Marketing Is A Bet. Do You Know The Odds? 🎰
Every piece of content, every event booth, every co-branded email costs money and time. The question is not how much you can do; the question is which bets have the best odds of moving a deal forward…Read more here. 👈🏼
📎 Sales Tip(s) of The Week:
Can I make 5 more calls before ending my day? Yes.
Can I stay 15 more minutes at this networking event and meet 2-3 more people? Yes.
Can I follow up with former customers to show continued value and ask for referrals? Yes.
Sales is both a numbers and a strategy game. And the success that you take from it has a direct output to the energy and effort that you put into it.
🦉 Who Is Sales Homie?
We help $5M-$50M companies build predictable revenue growth.
Nate Zoellner, Founder & CEO
To do this, we focus on three areas:
Fractional Sales Leadership, placing a seasoned Sales Executive at any level (Manager, Director, Vice President, Chief Revenue Officer) into your department. For organizations seeking a consultant, Sales Homie offers Consulting Services tailored to meet your organization’s specific needs.
In need of targeted recruiting for your business development teams? Sales Homie Recruiting builds sales teams that drive results for their organizations. Our retained searches offer 180-day placement guarantees, detailed 30-, 60-, and 90-day onboarding plans, and additional benefits.
Coaching and Training programming includes membership in one of our Sales Squads, a sales peer-group ecosystem, individual Sales and Business Owner Coaching, and our quarterly sales education series, the Revenue Hangout.
For more information, please visit our website. Interested in becoming a Fractional Sales Advisor with Sales Homie? Send us a note.
CRM SUPPORTER
The CRM to get your sales organized. Pipedrive users close an average of 28% more deals after their first year. Learn more here. 👈🏼
2) Winning The Modern Buyer Requires More Than Competitive Pricing 🏆
As customers become increasingly informed through artificial intelligence (AI), digital platforms, and instant access to information, businesses must move beyond competing on price and instead focus on building trust, delivering personalized experiences, and creating long-term value…Read more here. 👈🏼
🔑 Sales Stat of The Week:
“Just 30% of companies have formal referral programs, despite the economics being clear that referrals can be a top 3 source of new business for any rep, in any industry.” (Hubspot)
Don’t fret if your company doesn’t have a referral program. The best thing about being in sales? You can be creative! Mock one up yourself. Make sure all of your prospects and customers know about it. Set up a few simple tracking mechanisms in your CRM (or build an AI tool?) and wiz-bam! You’re out-working 70% of the market.
🎙️ Sell Like A Homie - Podcast
Sales Homie will be launching our podcast series, “Sell Like A Homie,” in August! We’re recording our first episodes and will be launching soon. We’ll be digging into all things sales with different guests, bits, facts, and strategy sharing.
You can follow Sales Homie on YouTube to not miss an episode, or simply keep subscribing to The Sales Report to find clips and links to recent episodes.
🌵 Advisors In The Field:
Christian Delzer - Sales Homie
Chaska, Minnesota
Christian helps founder-led and growth-stage companies build scalable, predictable revenue systems. He partners with organizations to align messaging, strengthen outbound sales, and implement repeatable sales processes that drive long-term growth. With experience across enterprise technology, SaaS, operations, and professional services, Christian combines strategic insight with hands-on execution to turn sales into a disciplined, high-performing function.
🔎 Discover Sales Homie’s Partnered Sales Advisors:
3) The Modern Salesperson is Becoming a Data-Entry Clerk 👨🏻💻
Pipedrive, the easy and intelligent CRM for small and medium-sized businesses, released its CRM Trends Report 2026, revealing that despite years of advances in CRM software and AI, administrative work continues to dominate the modern sales role. The survey of 1,000 U.S. sales and marketing professionals found that nearly four times as many respondents are focused on logging calls, emails, and meetings as advancing prospect conversations and closing deals, while 42% say non-revenue-generating tasks consume at least 40% of their day...Read more here. 👈🏼
📊 Weekly Financial Forecast:
Pricing data from June indicated that outside of some select items where costs continue to grow, inflation is trending back towards the Federal Reserve’s inflation goal. The Dallas Fed’s measure, in fact, puts the one-month annualized rate for June at just 1.4%, down a whopping 1.3 percentage points from May and at its lowest level since November 2020.
While Fed officials are quick to stress that they don’t focus on one month of any data point, the trend in the trimmed mean could get some attention, particularly in light of Chairman Kevin Warsh’s intention to reexamine how the central bank views inflation and what data points it employs.
