- The Sales Report, by Sales Homie
- Topics
- Business
Business
General Business
🧰 Your Growth Strategy Has A Blind Spot. Here’s How To Fix It.
Here is a question most product manufacturers never ask: of every dollar your existing customers could spend with you, how much are you actually capturing? Not your revenue. Not your growth rate. The share of available spend — from accounts you already own — that you are leaving on the table. For most manufacturers, the honest answer is: we don’t know. And that gap is often the highest-return growth opportunity in the business...
🪜 7 Steps To Advance Any Deal Forward
When you have a plan for every conversation, you build momentum. You transform form a vendor pitching a product into a strategic partner guiding a solution. This approach not only shortens sales cycles but also builds the kind of trust that turns skeptical stakeholders into your biggest advocates. It’s how you create predictable revenue, not just a pipeline of maybes...
🙋🏼♂️ Survey: 69% of B2B Buyers Turn to Sales Reps to Validate AI-Generated Insights
Sixty-nine percent of B2B buyers prefer to validate AI-generated insights with sales reps, according to a survey by Gartner, Inc., a business and technology insights company. A survey conducted from August through September 2025 found that B2B buyers are increasingly using...
🎓 Stop Selling Features: How B2B Brands Win By Teaching
Buyer behavior has changed fundamentally. 71% of decision-makers say thought leadership is more effective than traditional marketing or sales materials in persuading them. Yet most B2B marketing teams still default to more features, more demos, and more product-led content—approaches that often miss how decisions are actually made. More than 40% of B2B deals stall due to...
📉 The Sales Mistake Most Founders Don’t Realize They’re Making
Most founders think about sales in terms of downstream tactics. How do we handle objections? In what ways can we create urgency? How do we get them to say yes? By the time you’re handling objections, something upstream has already failed. The prospect is unclear, uncertain, or unconvinced. Now the burden shifts to your salesperson to “close the gap” with some combination of persuasion, pressure, and hope...
⛔️ Your Growth Strategy Isn’t Broken - It’s Avoiding Decisions
Growth strategies don’t usually fail because they’re wrong. They fail because leaders never make or finish the decisions that strategy demands. Instead of choosing how the company wants to grow (anchored in explicit customer and segment choices), where to place real bets, and what to stop doing, teams default to alignment theater. Everyone agrees. Nothing changes. Execution quietly absorbs the cost...
🍯 Why Most B2B Salespeople Are Sitting on a Goldmine and Don’t Even Know It
There is a peculiar irony at the heart of modern B2B sales. Companies spend tens of thousands of dollars on CRM platforms, email automation tools, and paid advertising - and yet one of the most powerful prospecting resources in existence often sits underused, misunderstood, or completely ignored...
🤖 How AI is Transforming B2B Sales Without Replacing Human Sellers
Society is currently experiencing a paradox in B2B sales. Everywhere you look — LinkedIn feeds, webinars, and industry panels — AI is touted as a tool that could replace entire teams. Yet sales leaders are still facing burnout, confusion, and minimal measurable impact from these new technologies. The reality? AI will transform sales, but not by eliminating human salespeople. Instead, it’s elevating the profession but only for leaders and teams willing to fundamentally rethink what “selling” means...
🔌 Sluggish Q1? Here Are 3 Ways To Supercharge Sales
When markets are uncertain and growth is under pressure, executives often push the sales organization to do more, believing that if sales activity metrics rise, results will follow. In the current environment, that pressure is greater. Growth is harder to generate, costs remain elevated, and performance expectations remain demanding. Yet leaders are still being asked to deliver strong results without much help from the market...
🥶 How To Turn Cold Emails into Sales in 2026
Cold emails are easier to send than ever, but many teams still struggle to turn them into real B2B sales conversations. Even with better data, automation tools, and AI-powered personalization, I still hear the same question: Why does our cold outreach generate activity but not a pipeline? In my experience, the issue is not volume, timing, or tooling. It is intent. Most cold emails are written to sell...
🙋🏻♀️🙋🏽♂️ Survey Finds 67% of B2B Buyers Prefer a Rep-Free Experience
Buyers want to engage on their own terms, as 67% of B2B buyers prefer a rep-free experience, according to a Gartner, Inc. survey. A survey of 646 B2B buyers conducted from August through September 2025 found the shift is already underway, with 45% reporting they used AI during a recent purchase. Buyer journeys are becoming more self-directed and digitally mediated...