💻 Why LinkedIn Engagement Is Becoming One Of The Most Valuable Sales Signals

📬 Friday, July 10th, 2026

Back after a two-week summer break! Hope you had a great 4th of July holiday with you and yours. 🇺🇸 The summer weather is heating up🔥; is the same thing happening with your pipeline(s)?

Here’s what you missed this week while you were out growing your business:

1) B2B Prospecting Has Changed. Most Sales Teams Have Not Caught Up. 🐢

The average B2B sales cycle now involves between 6 and 10 stakeholders, according to Gartner’s 2025 buying behavior research. Yet most sales teams are still running prospecting workflows built for a world where a single decision-maker said yes and the deal closed. The gap between how buying actually happens and how outreach is structured explains a significant portion of pipeline underperformance in 2026…Read more here. 👈🏼

📎 Sales Tip(s) of The Week:

Nothing in life can be perfect all the time, right? And certainly, in sales, perfection can be the hardest characteristic to achieve!

But here’s the secret…

You don’t have to be perfect. You have to be the best at keeping a relationship moving forward, and that can be inherently clunky. Sometimes, clunky is what’s most comfortable, because real life always seems to get in the way of our personal or professional agendas.

A prospect cancels on you last minute… no sweat! You’ve now gained the opportunity to rebook with that prospect knowing they’ll be ‘that much more’ open to what works for you, since they were the one who had to cancel the last scheduled engagement.

Perfection isn’t hitting a sales goal, and it’s not having every last strategy ready and deployed. Perfection is keeping the prospect progressing through your sales process, whether it be for 2 weeks, 2 months, or 2 years.

🦉 Who Is Sales Homie?

To do this, we focus on three areas:

Fractional Sales Leadership, placing a seasoned Sales Executive at any level (Manager, Director, Vice President, Chief Revenue Officer) into your department. For organizations seeking a consultant, Sales Homie offers Consulting Services tailored to meet your organization’s specific needs.

In need of targeted recruiting for your business development teams? Sales Homie Recruiting builds sales teams that drive results for their organizations. Our retained searches offer 180-day placement guarantees, detailed 30-, 60-, and 90-day onboarding plans, and additional benefits.

Coaching and Training programming includes membership in one of our Sales Squads, a sales peer-group ecosystem, individual Sales and Business Owner Coaching, and our quarterly sales education series, the Revenue Hangout.

For more information, please visit our website.

CRM SUPPORTER

The CRM to get your sales organized. Pipedrive users close an average of 28% more deals after their first year. Learn more here. 👈🏼

2) Stop Running Batting Practice In Sales: AI Role-Play Is The New Pitching Machine ⚾️

For decades, hitters trained with live batting practice. Then pitching machines brought consistency and repetition. Today, elite teams are adopting AI-driven systems like the Trajekt Arc, technology that replicates the exact delivery, spin, and decision-making context of real pitchers. Now ask yourself, which era does your sales training belong to…Read more here. 👈🏼

🎙️ Sell Like A Homie - Podcast

Sales Homie will be launching our podcast series, “Sell Like A Homie,” in July! We’ll be digging into all things sales with different guests, bits, facts, and strategy sharing.

You can follow Sales Homie on YouTube to not miss an episode, or simply keep subscribing to The Sales Report to find clips and links to recent episodes.

🌵 Advisors In The Field:

Contact Christian:
[email protected]
(612) 695-2487

3) Why LinkedIn Engagement Is Becoming One Of The Most Valuable Sales Signals 💻

For years, B2B sales teams operated on a simple premise: find the right job title, obtain contact information, and begin outreach. The approach worked when inboxes were less crowded, and buyers had fewer channels competing for their attention. The challenge today is no longer identifying prospects, but identifying them at the right time...Read more here. 👈🏼

📊 Weekly Financial Forecast:

On a year-over-year basis, the labor force is down by just over 1 million, while the employed have also fallen by 1.06 million, and the ranks of the unemployed have risen by 40,000. The employment-to-population ratio slipped to 59% in June, the lowest since October 2021. All that has happened while the unemployment rate has risen by just one-tenth of a percentage point to 4.2%.

“What really affects me is not so much the unemployment rate,” said Dan North, senior economist for North America at Allianz. “What’s an important development is the participation rate, and this is a big leg down in one month, and over the past year it’s a pretty big leg down. I think this is a more important number.”

If you found this content relevant and helpful, please hit the subscribe button below to receive The Sales Report. You can also follow Sales Homie on LinkedIn and Twitter for more conversation and discovery!