🙋🏼‍♂️ Survey: 69% of B2B Buyers Turn to Sales Reps to Validate AI-Generated Insights

Sixty-nine percent of B2B buyers prefer to validate AI-generated insights with sales reps, according to a survey by Gartner, Inc., a business and technology insights company. A survey conducted from August through September 2025 found that B2B buyers are increasingly using...

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Sales Homie
May 29, 2026

📬 Friday, May 29th, 2026

We’re almost through Q2 of 2026! How is that possible?! 🤪 Are you on track to hit your Q2 targets? 🎯 If not, what are you going to shift as you enter June? Welcome back to the Sales Report; TGIF!

Here’s what you missed this week while you were out selling and growing your business:

1) An Effective Enterprise B2B Sales Cycle In The Age of AI 🚴🏼

Most sales leaders are obsessed with the wrong question. They tend to ask: "How do we close faster?" But the more nuanced question, the one that separates the top 20% of enterprise revenue teams, is: "How do we qualify better, earn trust deeper, and advance deliberately…" Read more here. 👈🏼

📎 Sales Tip(s) of The Week:

If you were given a “pop quiz” like the ones you got on Fridays in High School, but this quiz asked you to spell out the sales process for your business, would you ace it?

If not, it’s not the type of information that you want to shoot for a “C” grade on. Worse, a “D” for even an “F!”

If you don’t have a sales process, how do you effectively engage with prospects? Since effective selling involves executing the current engagement and then setting up the next one (thinking 2-3 steps ahead of your prospect) and understanding which stage of the purchasing process your prospect is at, how do you know when to push, let up, or close?

And as the Tweet from above states, your answer on the quiz should not be “it depends.”

🦉 Who Is Sales Homie?

We scale your sales strategies to increase your business's revenue and profits, starting at $595/month.

Nate Zoellner, Founder & CEO

To do this, we focus on three areas :

Fractional Sales Leadership, placing a seasoned Sales Executive at any level (Manager, Director, Vice President, Chief Revenue Officer) into your department. For organizations seeking a consultant, Sales Homie offers Consulting Services tailored to meet your organization’s specific needs.

In need of targeted recruiting for your business development teams? Sales Homie Recruiting builds sales teams that drive results for their organizations. Our retained searches offer 180-day placement guarantees, detailed 30-, 60-, and 90-day onboarding plans, and additional benefits.

Coaching and Training programming includes membership in one of our Sales Squads, a sales peer-group ecosystem, individual Sales and Business Owner Coaching, and our quarterly sales education series, the Revenue Hangout.

For more information, please visit our website.

CRM SUPPORTER

The CRM to get your sales organized. Pipedrive users close an average of 28% more deals after their first year. Learn more here. 👈🏼

2) What Is Lead Nurturing? 6 Strategies To Close Hesitant Prospects 🚦

Lead nurturing involves engaging potential buyers with value-based content and personalized outreach across every stage of the sales funnel. It is the process of investing in leads that are not yet ready to buy and helping them get to a place where they feel confident and ready to purchase your product... Read more here. 👈🏼

🔑 Sales Stat of The Week:

“35-50% of sales go to the vendor that responds first.” (Hubspot)

Speed doesn’t always win, but in service or product sales, the vendor rep that responds first back to the prospect has a higher conversion chance simply because they tend to be the most influential vendor in terms of explaining the process, talking about challenges, educating the prospects, and/or even positioning for the reason why the prospect is purchasing in the first place. Vendors that respond late are usually too busy, juggling too many other initiatives, and often don’t slow down through the discovery process. It all impacts the conversion.

🎙️ Sell Like A Homie - Podcast

Sales Homie will be launching our podcast series, “Sell Like A Homie,” in June! We’ll be digging into all things sales with different guests, bits, facts, and strategy sharing.

You can follow Sales Homie on YouTube to not miss an episode, or simply keep subscribing to The Sales Report to find clips and links to recent episodes.

3) Survey: 69% of B2B Buyers Turn to Sales Reps to Validate AI-Generated Insights 🙋🏼‍♂️

Sixty-nine percent of B2B buyers prefer to validate AI-generated insights with sales reps, according to a survey by Gartner, Inc., a business and technology insights company. A survey conducted from August through September 2025 found that B2B buyers are increasingly using... Read more here. 👈🏼

📊 Weekly Financial Forecast:

Minneapolis Federal Reserve President Neel Kashkari said Thursday that bringing down inflation in the U.S. remains his top priority, warning that consumer prices are still “much too high.”

Kashkari said that the U.S. central bank would continue taking a “balanced approach” to its dual mandate of price stability and full employment. Still, he noted that inflation has remained above the Federal Reserve’s 2% target for more than five years, while the labor market is in “decent shape” right now.

If you found this content relevant and helpful, please hit the subscribe button below to receive The Sales Report. You can also follow Sales Homie on LinkedIn and Twitter for more conversation and discovery!

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