- The Sales Report, by Sales Homie
- Topics
- Sales Strategy
Sales Strategy
Strategies for selling
📥 B2B Digital Selling Tactics That Work In 2025
In 2025, B2B buyers research, compare, and interact across more channels than ever before. Relying on cold calls or a single weekly social media post is unlikely to spark a steady stream of leads. Businesses need an approach tuned to each platform - one that builds trust and invites prospects to engage when they’re ready...
🥇 How to Win, Retain, and Grow High-Value Accounts
Business buyers today expect the same seamless experiences they enjoy as consumers, only with higher stakes and more zeros attached. Today, nearly 75% of B2B buyers expect suppliers to know when, where, and how they want personalized interactions. Meet that bar, and you’ll shorten sales cycles, boost retention, and outmaneuver your rivals. Miss it, and even long-time accounts will switch to a competitor that makes buying feel effortless...
🏗️ Here’s How You Build Brand Trust In The Era Of AI
AI search (using ChatGPT, Gemini, etc. vs. traditional Google/Yahoo) is changing how buyers discover, trust, and choose vendors. The new LLM-first environment continues to challenge traditional go-to-market motions. Buyers are becoming smarter; you can’t just tack “AI” onto your pitch deck and expect results. Their search behavior is changing, their trust signals are shifting, and they’re asking...
🏆 Why Trust, Not Tactics, Wins The Sale
It’s not that people don’t want to buy. It’s that they’re wary of the way they’re being sold to. Sales today isn’t just harder - it’s louder, less human, and more emotionally loaded. So, how do you cut through the noise? The solution isn’t better tactics. It’s a better relationship with your buyers, built through clarity and a trust-led, human-centered strategy...
☎️ 20 Outdated Sales Practices To Retire ... And What To Do Instead
In today’s fast-paced business landscape, adhering to outdated sales tactics can hinder companies from achieving meaningful growth. Outdated practices, such as generic cold outreach and activity-based success metrics, often fail to resonate with modern buyers. To stay competitive, businesses must embrace personalization, data-driven insights, and authentic relationship building...
🔑 Key Trends Shaping the Next Wave of B2B Marketing
The quest for go-to-market alignment at B2B companies is a never-ending journey, as evolving buyer behavior requires go-to-market teams to adapt in order to keep pace. Where are we at today? It’s the perfect storm for customer behavior change - yet again, and at a more rapid pace than before...
😨 Summertime Sales Blues? Stay Productive With These Tactics
For many sales professionals, June brings vacations, kids home from school, well-deserved time off, inevitable thunderstorms, and a noticeable dip in activity. Prospects are harder to reach, decision-makers are out of the office, and the usual pace of business slows down. But the so-called “summer doldrums” don’t have to mean a loss in momentum, productivity, or revenue...
🚀 Do You Want to Skyrocket New Leads? Do This.
Are you a small business? If so, you face unprecedented challenges in today’s competitive marketplace. But have no fear, the businesses that thrive in 2025 will be those that embrace innovative strategies, leverage cutting-edge technology, and prioritize authentic customer relationships. Sounds heavy? It’s not. Here’s how you skyrocket your leads and stand out.
✏️ 4 Tips to Revamp Your 2025 Sales Strategy
You mustn’t let strategic uncertainty lead to operational and tactical paralysis. Yes, you need to revisit, review, and revalidate or revise your revenue strategies, but the world won’t wait for you to finish thinking. Given the pace of unpredictability of disruption so far in 2025, there’s a lot to say for progress over perfection
📚 Mid-Year Report: Sales Enablement Budgets Predicted to Grow 50%
Sales enablement refers to the training, tools, content, and strategies that help salespeople close more deals. But in increasingly competitive industries, this involves in-depth training so that reps use data-driven insights and scalable systems to streamline sales approaches. Teams no longer need a bulky binder full of talking points, nor do they want it...
⚠️ Winning the Right Customers Isn’t Just a Sales Issue
Does your organization sell what you want, to whom you want, the way you want? Or do you have too many instances of selling whatever you can, to whomever you can, however you can? If your strategy is built on winning in specific target markets with solutions you’ve invested in to drive high-margin growth, the latter approach undermines that focus.