⏰ By 2030, The B2B Rep Will Be Gone. Here’s What Replaces Them

📬 Friday, January 23, 2025

It’s here! What everyone has been waiting for… the coldest days of the year. 🥶 The frigid temperatures outside shouldn’t affect your pipelines; they should be firing up and gaining heat as we speed towards the end of the first month of 2026! Are you putting the early-year prospecting efforts in to create your heat source? 🔥

Here’s what you missed this week while you were out selling and growing your business:

1) Growing Sales is Easy, If You Focus On The Right Things 🔎

Every business wants to grow sales. But in most companies, sales growth feels complicated, like a guessing game filled with big goals, busy schedules, and inconsistent results. When you strip away the noise, there are only two things that truly drive consistent sales growth… Read more here. 👈🏼

📎 Sales Tip(s) of The Week:

We learn early in life, in school, to be attentive, to listen, to respect our peers and elders, to try hard (with learning and skill development), and to show up every day ready to participate, fail, and grow.

What ultimately separates those who excel from those who struggle sometimes comes down to the simplest actions - more importantly, actions that aren’t learned in college, in the workforce, or even online as you doom scroll.

Much of what helps adults become and maintain whatever their version of success looks like is built on these ten actions and the skills they ultimately develop to create, elevate, and sustain those successes, in both personal and professional settings.

🦉 Who Is Sales Homie?

To do this, we focus on three areas :

Fractional Sales Leadership, placing a seasoned Sales Executive at any level (Manager, Director, Vice President, Chief Revenue Officer) into your department. For organizations seeking a consultant, Sales Homie offers Consulting Services tailored to meet your organization’s specific needs.

In need of targeted recruiting for your business development teams? Sales Homie Recruiting builds sales teams that drive results for their organizations. Our retained searches offer 180-day placement guarantees, detailed 30-, 60-, and 90-day onboarding plans, and additional benefits.

Coaching and Training programming includes membership in one of our Sales Squads, a sales peer group ecosystem, individual Sales and Business Owner Coaching, plus our quarterly sales education series, the Revenue Hangout.

For more information, please visit our website.

CRM SUPPORTER

The CRM to get your sales organized. Pipedrive users close an average of 28% more deals after their first year. Learn more here. 👈🏼

2) Why More B2B Companies Are Turning To Automation For Outbound Sales ⛓️

For many B2B businesses, outbound sales have traditionally been driven by persistence rather than precision. Build lists, send emails, follow up relentlessly, and hope enough conversations convert into opportunities. For a long time, that approach worked. Today, it is becoming increasingly difficult to sustain... Read more here. 👈🏼

⏩ ForwardSelling

Have you navigated to ForwardSelling, Sales Homie’s digital asset brand’s website? If not, you can find it here.

ForwardSelling provides ‘Sales Tools to Power Your Business Development,’ including Sales Homie’s digital sales prospecting tools, strategic sales forecasting and process documents, and marketing-related publications, which are available for download.

3) By 2030, The B2B Rep Will Be Gone. Here’s What Replaces Them ⏰

For decades, B2B growth followed a familiar script: generate leads, hand them to sales, and let skilled reps persuade buyers across weeks or months of calls. The biggest shift will not be automation inside companies, but automation before buyers ever make contact. AI now acts as the front door to B2B decision-making... Read more here. 👈🏼

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Deliver a Better Buying Experience with Digital Sales Rooms. Learn more here. 👈🏼

📢 Upcoming Events

Join us on February 26th from 2-4 p.m. in Edina, Minnesota, for “The AI Ready Business in 2026,” looking at how operational and sales/revenue functions can be enhanced and simplified by incorporating specific AI prompts and workflows. The event is free to attend, but limited to the first 50 respondents. 

🚨 Sales Squad Kick-Off Event: Did You Miss It?

✅ Did you know that only 60% of sales reps actually hit their quotas? - Hubspot

✅ Did you know that for every $1 invested in sales training, it returned $29 in incremental revenues? - Forbes

Sales Homie recently launched the Sales Squad community, a monthly peer group for 10-12 sales pros focused on skill-building, networking, goal accountability, and mentorship. We will be holding our next meeting on Wednesday, February 18th, from 1-4 p.m. in Edina, Minnesota. If you’re interested in learning more or attending, please check out our website.

📊 Weekly Financial Forecast:

Gross domestic product, the official scorecard of the economy, grew at a sharp 4.4% annual pace in the third quarter of 2025. The economy was well positioned toward the end of the year to achieve 2% growth in 2025, for the fifth year in a row.

Yet, with inflation still stuck close to 3%, top Fed officials are leery of cutting rates further for now. The central bank is expected to leave rates unchanged at its first meeting of 2026, next week.

If you found this content relevant and helpful, please hit the subscribe button below to receive The Sales Report. You can also follow Sales Homie on LinkedIn and Twitter for more conversation and discovery!