🙅🏼‍♂️🙅🏼‍♀️ What Sales Culture Really Means - And Why Most Companies Get It Wrong

📬 Friday, January 16, 2025

TGIF! It’s Friday, and we’re about to blast off 🚀 into 2026 with a fury! Most of our customers, prospects, and employees have emerged from their respective Holiday naps 🥱 (aka vacations; both physical and mental) and are ready to make their mark on Q1-26. Are you ready?

Here’s what you missed this week while you were out selling and growing your business:

1) Goal Setting That Delivers Results 🥅

Goals are the roadmap for a company’s journey, and without them, it’s hard to understand how leaders expect to arrive at any meaningful destination. Leaders who avoid goal-setting usually fall into one of two camps: either they don’t have a clear process, or they feel paralyzed by economic uncertainty…Read more here. 👈🏼

📎 Sales Tip(s) of The Week:

The life of a sales rep can be lonely. You might have a team around you (who are, in essence, competing against you), or you might be the only one in charge of business development efforts. Competitive team cultures can even aid seclusion and cyloed work.

Whether you’re on a sales team or selling as a team of one, the only true competitor that you’re working against is yourself! The discipline to get up every day and thrust yourself into prospecting for new leads, or chasing the ones you identified last week, is simply upon yourself; you only. Having the discipline to work towards meeting your metric goals isn’t something to be taken for granted.

The reason many sales professionals leave sales jobs, or end up not being successful in their pursuits?

Self-discipline.

🦉 Who Is Sales Homie?

To do this, we focus on three areas :

Fractional Sales Leadership, placing a seasoned Sales Executive at any level (Manager, Director, Vice President, Chief Revenue Officer) into your department. For organizations seeking a consultant, Sales Homie offers Consulting Services tailored to meet your organization’s specific needs.

In need of targeted recruiting for your business development teams? Sales Homie Recruiting builds sales teams that drive results for their organizations. Our retained searches offer 180-day placement guarantees, detailed 30-, 60-, and 90-day onboarding plans, and additional benefits.

Coaching and Training programming includes membership in one of our Sales Squads, a sales peer group ecosystem, individual Sales and Business Owner Coaching, plus our quarterly sales education series, the Revenue Hangout.

For more information, please visit our website.

CRM SUPPORTER

The CRM to get your sales organized. Pipedrive users close an average of 28% more deals after their first year. Learn more here. 👈🏼

2) Why A B2B Contact Database Is Useful For Modern Businesses 💻

In today’s competitive business environment, finding the right companies - and the right people within them - can be the difference between steady growth and stalled momentum. A B2B contact database plays a critical role in helping sales, marketing, recruiting, and strategy teams work smarter, not harder…Read more here. 👈🏼

⏩ ForwardSelling

Have you navigated to ForwardSelling, Sales Homie’s digital asset brand’s website? If not, you can find it here.

ForwardSelling provides ‘Sales Tools to Power Your Business Development,’ including Sales Homie’s digital sales prospecting tools, strategic sales forecasting and process documents, and marketing-related publications, which are available for download.

3) What Sales Culture Really Means - And Why Most Companies Get It Wrong 🙅‍♂️🙅‍♀️

When people hear the phrase “sales culture,” many picture scripts, quotas, or pressure-driven tactics. Strong sales cultures are not built on force or fear. They are built on clarity, consistency, and alignment with how a company operates…Read more here. 👈🏼

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Deliver a Better Buying Experience with Digital Sales Rooms. Learn more here. 👈🏼

📢 Upcoming Events

Join us on February 26th from 2-4 p.m. in Edina, Minnesota, for “The AI Ready Business in 2026,” looking at how operational and sales/revenue functions can be enhanced and simplified by incorporating specific AI prompts and workflows. 🤖The event is free to attend, but limited to the first 50 respondents. 

🚨Sales Squad Kick-Off Event: Did You Miss It?

✅ Did you know that only 60% of sales reps actually hit their quotas? - Hubspot

✅ Did you know that for every $1 invested in sales training, it returned $29 in incremental revenues? - Forbes

Sales Homie recently launched the Sales Squad community, a monthly peer group for 10-12 sales pros focused on skill-building, networking, goal accountability, and mentorship. We will be holding our third meeting on Wednesday, January 21st, from 1-4 p.m. in Edina, Minnesota. If you’re interested in learning more or attending, please check out our website.

📊 Weekly Financial Forecast:

Core U.S. consumer prices rose less than expected in December, reinforcing hopes that inflation is easing as the Federal Reserve contemplates its next interest-rate move.

Excluding volatile food and energy prices, the consumer price index showed a seasonally adjusted 0.2% gain on a monthly basis and 2.6% annually, the Bureau of Labor Statistics reported Tuesday. Both were 0.1 percentage points below expectations.

If you found this content relevant and helpful, please hit the subscribe button below to receive The Sales Report. You can also follow Sales Homie on LinkedIn and Twitter for more conversation and discovery!