🎨 Designing a B2B Content Strategy for 2026

📬 Friday, January 9, 2025

Welcome to 2026! ✌🏼 The first Sales Report of 2026 is here with a power-packed edition. If you didn’t get everything you wanted from 🎅🏼 Santa, hopefully, we’ve included it here for you!

Here’s what you missed this week while you were out selling and growing your business:

1) The Future of Customer Experience in a Data-Driven World 🌎

Today's customer experience requires dashboards, real-time metrics, and AI. It prioritizes solutions above products. And it hinges on mountains of data. But even in a data-driven world, relationships and expertise matter perhaps more than ever. Companies that leverage data to build expertise and enhance relationships will position themselves as industry leaders…Read more here. 👈🏼

📎 Sales Tip(s) of The Week:

We’d hope that if you looked in the dictionary for “Sales Intelligence,” it would state this!

“The measure of SALES intelligence is the ability to influence, process, and direct change.”

It’s the simplest way to look at how effort (influence), process (system, follow-ups, etc.), and directing change (consultative, educating a customer) drive customers to purchase your products or services. Possessing sales intelligence ultimately wins more deals or closes deals at higher percentages.

If you’re not either influencing, driving the prospect through the next stage of your sales process, or helping solve a problem through change, you’re wasting your time and not effectively impacting your prospect's buying journey.

🦉 Who Is Sales Homie?

To do this, we focus on three areas :

Fractional Sales Leadership, placing a seasoned Sales Executive at any level (Manager, Director, Vice President, Chief Revenue Officer) into your department. For organizations seeking a consultant, Sales Homie offers Consulting Services tailored to meet your organization’s specific needs.

In need of targeted recruiting for your business development teams? Sales Homie Recruiting builds sales teams that drive results for their organizations. Our retained searches offer 180-day placement guarantees, detailed 30-, 60-, and 90-day onboarding plans, and additional benefits.

Coaching and Training programming includes membership in one of our Sales Squads, a sales peer group ecosystem, individual Sales and Business Owner Coaching, plus our quarterly sales education series, the Revenue Hangout.

For more information, please visit our website.

CRM SUPPORTER

The CRM to get your sales organized. Pipedrive users close an average of 28% more deals after their first year. Learn more here. 👈🏼

2) 7 Essential Tools for Boosting Your Sales Prospecting Strategy 📈

In terms of boosting your sales prospecting strategy, having the right tools is essential. Tools like Cognism and ZoomInfo offer advanced search capabilities and real-time data updates. Meanwhile, platforms such as LinkedIn Sales Navigator and Lusha help you identify and engage with your target audience more effectively. These resources improve lead qualification and enhance conversion rates, but there are more options available…Read more here. 👈🏼

⏩ ForwardSelling

Have you navigated to ForwardSelling, Sales Homie’s digital asset brand’s website? If not, you can find it here.

ForwardSelling provides ‘Sales Tools to Power Your Business Development,’ including Sales Homie’s digital sales prospecting tools, strategic sales forecasting and process documents, and marketing-related publications, which are available for download.

3) Designing a B2B Content Strategy for 2026 🎨

The range of B2B content shifted significantly over the past few years. Cheaper, AI-generated content floods the market, leading to faster output. The audience is way too overwhelmed by an endless barrage of information. Trust is eroding as more and more content becomes harder to verify. As a result, even well-funded content programs struggle to influence decisions, not because they lack reach, but because they lack…Read more here. 👈🏼

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Deliver a Better Buying Experience with Digital Sales Rooms. Learn more here. 👈🏼

🧺 Corner Market Jobs

Browsing for a new role? Check out these opportunities via Sales Homie’s recruiting division. Check back frequently for new position availability, as these roles will close without notice.

🚨Sales Squad Kick-Off Event: Did You Miss It?🚨

✅ Did you know that only 60% of sales reps actually hit their quotas? - Hubspot

✅ Did you know that for every $1 invested in sales training, it returned $29 in incremental revenues? - Forbes

Sales Homie recently launched the Sales Squad community, a monthly peer group for 10-12 sales pros focused on skill-building, networking, goal accountability, and mentorship. We will be holding our third meeting on Wednesday, January 21st, from 1-4 p.m. in Edina, Minnesota. If you’re interested in learning more or attending, please check out our website.

📊 Weekly Financial Forecast:

Private sector job creation turned positive in December, though at a bit softer pace than expected, payrolls processing firm ADP reported Wednesday.

Companies added 41,000 hires for the month, a reversal from the loss of 29,000 in November, providing a positive sign for a labor market that otherwise struggled as 2025 came to a close. Private company payrolls had declined in three of the four months before the December release.

If you found this content relevant and helpful, please hit the subscribe button below to receive The Sales Report. You can also follow Sales Homie on LinkedIn and Twitter for more conversation and discovery!