- The Sales Report, by Sales Homie
- Authors
- Sales Homie
Sales Homie
Sales Homie, led by Nate Zoellner, has over 23 years of sales & marketing, management, and senior leadership experience. Currently, Nate is a corporate executive and sales leader for a domestic facility services organization that has grown from $35M to over $100M. Nate carries a growth mindset in all that he does, recognizing the power of teamwork, collaboration, strategy, and differentiation, to fuel personal and organizational successes.
🔮 Predictive Selling is the New Prospecting
Traditional methods of demand generation rely on lagging analytics, such as pageviews, conversions, and form fills. You are tracking engagement after prospects land, analyzing interest after it has peaked. By this time, buyers have already formed opinions and shortlisted alternatives. Waiting for form fills and account engagements means joining the conversations late. The cost? Longer sales cycles, lost early mindshare, and competitive positioning where you are being compared rather than consulted...
☎️ 86% of Buyers Decide Before First Contact
In the corridors of enterprise sales organizations, a quiet crisis is unfolding. The vast majority of B2B buying decisions are effectively made before a vendor’s sales representative ever gets the chance to deliver a pitch. According to research highlighted by MarTech.org, a staggering 86% of buyers have already pre-selected their vendor on Day 1 of the formal buying process...
♟️ Local Prospecting: The B2B Strategy Everyone’s Overlooking
The traditional B2B prospecting playbook is broken. Sales teams spend countless hours chasing LinkedIn leads, attending networking events, and buying overpriced contract lists, only to discover that their ideal customers are hiding in plain sight, right in their local market...
⏰ By 2030, The B2B Rep Will Be Gone. Here’s What Replaces Them
For decades, B2B growth followed a familiar script: generate leads, hand them to sales, and let skilled reps persuade buyers across weeks or months of calls. The biggest shift will not be automation inside companies, but automation before buyers ever make contact. AI now acts as the front door to B2B decision-making...
🙅🏼♂️🙅🏼♀️ What Sales Culture Really Means - And Why Most Companies Get It Wrong
When people hear the phrase “sales culture,” many picture scripts, quotas, or pressure-driven tactics. Strong sales cultures are not built on force or fear. They are built on clarity, consistency, and alignment with how a company operates...
🎨 Designing a B2B Content Strategy for 2026
The range of B2B content shifted significantly over the past few years. Cheaper, AI-generated content floods the market, leading to faster output. The audience is way too overwhelmed by an endless barrage of information. Trust is eroding as more and more content becomes harder to verify. As a result, even well-funded content programs struggle to influence decisions, not because they lack reach, but because they lack...
!?️ Outcome-based Selling vs. Solution Selling vs. Value-based Selling: What’s the Difference?
Outcome-, solution-, and value-based selling are all alternatives to traditional feature-centric sales, focusing on the customer’s needs rather than the product's razzle-dazzle. Here’s how they differ and why it’s important to understand...
Stop Wasting the End of the Year - 5 Steps to Get Ahead in 2026
The weeks between now and January 1st present a unique opportunity to capitalize on year-end momentum and lay the groundwork for next year’s growth; new revenues today affect 2025 exit rates for Q1 of 2026. Here are five ways founders can close out 2025 strong and set themselves up for success in 2026...
🚀 Want To Boost Your Sales in 2026? Here’s How
As we head into 2026, the business landscape continues to evolve, with new technologies, shifting consumer expectations, and economic pressures influencing how B2B businesses engage with their clients. To stay competitive, companies must adapt and leverage strategic methods to increase sales, build stronger relationships, and drive sustainable growth. Here are some key strategies B2B businesses should embrace to boost their sales in 2026...
🧩 How Selling B2B Differs From B2C - Leading Companies Excel At Both
B2C is about scale. It’s driven by brand, emotion, and immediacy. B2B, on the other hand, is about depth. It’s driven by relationships, reliability, and measurable outcomes. Business customers are not buying a product - they’re investing in a partnership that helps them compete, grow, and transform...