🏆 The B2B Growth Divide: What Sets Winners Apart

As inflation tapered in 2024, many business-to-business (B2B) companies globally posted a strong year, with 54% exceeding their revenue growth targets and 14% achieving their targets.

Author

Sales Homie
April 25, 2025

📬 Friday, April 25, 2025

It’s Friday, the 17th week of the year! 1/3rd of the year is in your rearview mirror. If you sell in an industry that has a long sales cycle, you’re already prospecting for end-of-Q3 and Q4 opportunities. How are you engaging your prospects to speed up the sales cycle? 🤔

Here’s what you missed this week while you were out selling and growing your business:

1) 70% of Companies Struggle to Integrate Their Sales Plays into CRM 🚛

Seventy percent of companies are failing to integrate their sales effectively into their revenue technology tools, such as solutions used for customer relationship management (CRM), which limits their ability to achieve their expected growth gains…Read more here. 👈🏼

📎 Sales Tip(s) of The Week:

𝗦𝗔𝗟𝗘𝗦 tip:

Engage with your prospect(s) so they trust your actions, not just your words.

We’ve all heard the saying, “actions speak louder than words.” The magic word in customer success, engagement, is all about demonstrating your actions of support.

Want to scale customer retention? Implement an engagement strategy.

Want to out-retain your customers against the most significant competitors? Demonstrate a follow-through on the actions from your engagements.

CRM SUPPORTER

The CRM to get your sales organized. Pipedrive users close an average of 28% more deals after their first year. Learn more here. 👈🏼

2) New Report: Here’s What Separates High-Performing Sales Teams ⚡️

Today’s buyers are more cautious, more informed, and more demanding of any sales process. And right now, leadership teams have a choice: keep pushing the same playbook or lead from the inside out (p.s. this article is about selling cars, but trust me, read it and apply the same principles to your business)…Read more here. 👈🏼

📎 ForwardSelling

Have you navigated to ForwardSelling, Sales Homie’s digital asset brand’s website? If not, you can find it here.

ForwardSelling provides ‘Sales Tools to Power Your Business Development,’ including Sales Homie’s digital sales prospecting tools, strategic sales forecasting and process documents, and marketing-related publications, which are available for download.

🔑 Sales Stat of The Week:

“On average, a B2B sales representative makes 40 calls per day.” (Bridge Group)

Metrics in sales are often referred to as “calls.” These could include literal cold calls, follow-up calls, meeting others at a networking event, or having a face-to-face meeting with a prospect, among other methods.

It’s not about making 40 calls to prospects. It’s about having a consistent number of contacts and conversations with your prospects and network to engage in business-related and revenue-generating conversations, day after day.

3) The B2B Growth Divide: What Sets Winners Apart 🏆

As inflation tapered in 2024, many business-to-business (B2B) companies globally posted a strong year, with 54% exceeding their revenue growth targets and 14% achieving their targets. For 2025, companies expect an average 1.3 times revenue growth compared to 2024. But beneath the averages, it’s worth exploring which characteristics distinguish between outperforming and underperforming firms...Read more here. 👈🏼

SPONSOR AD

Deliver A Better Buying Experience With Digital Sales Rooms!

Deliver a Better Buying Experience with Digital Sales Rooms. Learn more here. 👈🏼

📊 Weekly Financial Forecast:

Spending through the first 15 days in April climbed about 3.8% from the same period a year ago, JPMorgan found. Spending in March increased about 2.7% from the comparable month a year ago.

The pickup in spending shouldn’t be construed as heralding faster economic growth, however. “April data may reflect a pull-forward of discretionary spending on big-ticket items if consumers tried to lock in lower prices before tariffs went into effect,” JPMorgan analysts led by Richard Shane wrote to clients in a note on Wednesday.

Shippers have front-loaded cargo heading to the U.S. to get ahead of any potential increase in taxes as a result of the tariffs, according to CNBC’s Supply Chain Survey. Products from China, which face a cumulative tariff rate of 145%, accounted for much of the cargo that shippers were sending to the U.S. earlier than planned.

🦉 Who Is Sales Homie?

We scale your sales strategies to increase business revenues and profits, starting at $595/month.

Nate Zoellner, Chief Sales Homie

To do this, we focus on three areas :

Fractional Sales Leadership, placing a seasoned Sales executive at any level (Manager, Vice President, Chief Revenue Officer) into your department. Additionally, we’ve built our Sales Leader Pro for Small Businesses program that helps organizations under $2M in annualized revenue scale their sales strategies to increase business revenues and profits.

Sales Homie Recruiting builds sales teams that drive results for their organizations. Our retained searches provide 180-day placement guarantees, detailed 30/60/90-day onboarding plans, and more.

Coaching and Training programming includes membership in one of our Sales Squads, a sales peer group ecosystem, individual Sales and Business Owner Coaching, plus our quarterly sales education series, the Revenue Hangout.

For more information, please visit our website.

If you found this content relevant and helpful, please hit the subscribe button below to receive The Sales Report. You can also follow Sales Homie on LinkedIn or Nate Zoellner on Twitter and LinkedIn for more conversation and discovery!

Reply

or to participate.