🤔 Think Like a Strategist, Not a Seller

📬 Friday, May 2, 2025

Welcome to the first Friday in May! If you’re a calendar jockey 🗓️ you know we’re now 1/3rd of the way through 2025. With upcoming summer vacations and school breaks, identifying customers and prospects becomes more challenging. ⛱️ What are your strategies for identifying new opportunities in May before you experience any of the summertime lulls?

Here’s what you missed this week while you were out selling and growing your business:

1) The B2B Experience Revolution: Sales Motion to Buyer Emotion 🔬

We’ve all heard it before: “B2B buyers are acting more like B2C consumers.” Let’s be real - that’s just the polite version. The truth? They’re done playing by our rules. Today’s business-to-business (B2B) buyers aren’t just scrolling faster or ghosting demos - they’re reclaiming control. They’re running their own buying motions, on their own time, with their own research - and probably while muting your outreach and…Read more here. 👈🏼

📎 Sales Tip(s) of The Week:

𝗦𝗔𝗟𝗘𝗦 secrets unlocked:

What two buyer emotions are needed to close a 𝗦𝗔𝗟𝗘?

Pain; solve it. Trust, build it.

Trust is the lifeblood of any new business relationship. Whether you know it or not, you’ve identified (or been told) a customer’s pain points, and whether it's strategically or by a stroke of luck, you’ve solved their problem(s) by positioning your solutions… and won the deal.

Believe it or not, thousands of 𝗦𝗔𝗟𝗘𝗦 reps across the U.S. don’t focus on solving a challenge, or identifying or filling a gap that a prospect has. They ‘show up and throw up’ their product or solution. They treat their offering like a commodity. And, like it or not, they are marginally successful.

Take that same time and investment and operate a plan of trust-building and consultative selling with those same prospects. What do you think will happen?

I’ll tell you.

You’ll close 35-40% of your deals. And that marginal 𝗦𝗔𝗟𝗘𝗦 rep will become irreplaceable because they position their solutions based on self-generated emotions of their buyers.

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The CRM to get your sales organized. Pipedrive users close an average of 28% more deals after their first year. Learn more here. 👈🏼

2) 5 Cost-Effective Advertising Strategies For Startups 🔅

Startups have many expenses. As an emerging company develops products and implements business systems, setting aside sufficient funds to promote a new brand and its offerings may prove challenging. Budget-friendly advertising strategies can help a new enterprise gain some early traction without straining what is likely an already stretched budget…Read more here. 👈🏼

📎 ForwardSelling

Have you navigated to ForwardSelling, Sales Homie’s digital asset brand’s website? If not, you can find it here.

ForwardSelling provides ‘Sales Tools to Power Your Business Development,’ including Sales Homie’s digital sales prospecting tools, strategic sales forecasting and process documents, and marketing-related publications, which are available for download.

3) Think Like a Strategist, Not a Seller 🤔

The best sales pros don’t just close deals. They anticipate market conditions, adjust tactics, and keep their teams aligned through change. They understand that “sales” isn’t a department -it’s the engine of the business.

And when the economy sends warning shots— like a 25% tariff—they’re not scrambling. They’ve already built the foundation to...Read more here. 👈🏼

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📊 Weekly Financial Forecast:

Companies slowed hiring sharply in April as they braced against potential impacts from President Donald Trump’s tariffs against U.S. trading partners, ADP reported Wednesday.

Private sector payrolls rose by just 62,000 for the month, the smallest gain since July 2024, amid heightened uncertainty over the extent of the tariffs and their impact on hiring plans and broader economic conditions.

The total marked a deceleration from the downwardly revised gain of 147,000 in March, and missed the Dow Jones consensus estimate for an increase of 120,000.

🦉 Who Is Sales Homie?

To do this, we focus on three areas :

Fractional Sales Leadership, placing a seasoned Sales Executive at any level (Manager, Director, Vice President, Chief Revenue Officer) into your department. Additionally, we have developed our Sales Leader Pro for Small Businesses program, which helps organizations conceptualize revenue and growth initiatives without the investment range typically associated with Fractional. For organizations seeking a consultant, Sales Homie offers Consulting Services tailored to meet your organization’s specific needs.

In need of targeted recruiting for your business development teams? Sales Homie Recruiting builds sales teams that drive results for their organizations. Our retained searches offer 180-day placement guarantees, detailed 30-, 60-, and 90-day onboarding plans, and additional benefits.

Coaching and Training programming includes membership in one of our Sales Squads, a sales peer group ecosystem, individual Sales and Business Owner Coaching, plus our quarterly sales education series, the Revenue Hangout.

For more information, please visit our website.

If you found this content relevant and helpful, please hit the subscribe button below to receive The Sales Report. You can also follow Sales Homie on LinkedIn or Nate Zoellner on Twitter and LinkedIn for more conversation and discovery!