⚠️ Winning the Right Customers Isn’t Just a Sales Issue

📬 Friday, May 16, 2025

TGIF! Welcome to your favorite day of the week! How are the general economic conditions impacting your business? Do you see buyer activity as above or below average? How does your YTD sales revenue match up to last year (or 2023)? It’s always great to do historical look-backs to help with reforecasting efforts.

Here’s what you missed this week while you were out selling and growing your business:

1) 19 Ways B2B Businesses Can Optimize Their Sales Pipeline 🔬

B2B businesses today are facing an increasingly crowded business landscape. With a growing number of online and offline businesses competing for the same pool of consumers and selling similar offerings, it can be difficult to determine how to effectively grab the attention of leads and convert interest into deals…Read more here. 👈🏼

📎 Sales Tip(s) of The Week:

It costs you $0.00 to be loyal to your customers. It costs you everything when you’re not.

This is an oldie, but a goodie.

Business growth, scale, increased revenues… whatever you call it—can only happen when you retain your customers. If an organization adds 15% additional topline revenue each year but only retains 80% of its customer base (revenues), it is technically shrinking.

The moment you bring on a new customer is the same exact moment that your competition, the ones who didn’t win the business, begin trying to sell against your services/offerings to your new customer.

Customer relationships are never 100% safe, but what decreases your risk of losing that customer is loyalty (or engagement). Follow up, communicate effectively, show up, deliver what you sold, etc.

Once you fix customer retention, it makes scaling revenues and selling new business that much easier.

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The CRM to get your sales organized. Pipedrive users close an average of 28% more deals after their first year. Learn more here. 👈🏼

2) How the Best Sales Leaders Handle Disruption 💨

Sales leaders and organizations face relentless pressure to deliver on near-term revenue targets while leading long-term transformation. And the challenge is not just about adapting to one shift - it’s navigating a constant state of transformation. Between 2022 and 2024, sales organizations underwent an average of four major changes…Read more here. 👈🏼

📎 ForwardSelling

Have you navigated to ForwardSelling, Sales Homie’s digital asset brand’s website? If not, you can find it here.

ForwardSelling provides ‘Sales Tools to Power Your Business Development,’ including Sales Homie’s digital sales prospecting tools, strategic sales forecasting and process documents, and marketing-related publications, which are available for download.

3) Winning the Right Customers Isn’t Just a Sales Issue ⚠️

Does your organization sell what you want, to whom you want, the way you want? Or do you have too many instances of selling whatever you can, to whomever you can, however you can? If your strategy is built on winning in specific target markets with solutions you’ve invested in to drive high-margin growth, the latter approach undermines that focus…Read more here. 👈🏼

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📊 Weekly Financial Forecast:

The consumer price index, which measures the costs for a broad range of goods and services, rose 0.2% seasonally adjusted for the month, putting the 12-month inflation rate at 2.3%, its lowest since February 2021, the Bureau of Labor Statistics said. The monthly reading aligned with the Dow Jones consensus estimate, while the 12-month reading was a bit below the forecast for 2.4%.

Excluding volatile food and energy prices, the core CPI also increased 0.2% for the month, while the year-over-year level was 2.8%. The forecast was for 0.3% and 2.8%, respectively.

🦉 Who Is Sales Homie?

To do this, we focus on three areas :

Fractional Sales Leadership, placing a seasoned Sales Executive at any level (Manager, Director, Vice President, Chief Revenue Officer) into your department. Additionally, we have developed our Sales Leader Pro for Small Businesses program, which helps organizations conceptualize revenue and growth initiatives without the investment range typically associated with Fractional. For organizations seeking a consultant, Sales Homie offers Consulting Services tailored to meet your organization’s specific needs.

In need of targeted recruiting for your business development teams? Sales Homie Recruiting builds sales teams that drive results for their organizations. Our retained searches offer 180-day placement guarantees, detailed 30-, 60-, and 90-day onboarding plans, and additional benefits.

Coaching and Training programming includes membership in one of our Sales Squads, a sales peer group ecosystem, individual Sales and Business Owner Coaching, plus our quarterly sales education series, the Revenue Hangout.

For more information, please visit our website.

If you found this content relevant and helpful, please hit the subscribe button below to receive The Sales Report. You can also follow Sales Homie on LinkedIn or Nate Zoellner on Twitter and LinkedIn for more conversation and discovery!