🔑 Key Trends Shaping the Next Wave of B2B Marketing

📬 Friday, July 4, 2025

Happy Friday, and Happy 4th of July! 🇺🇸 Here’s hoping you're reading this with your feet up, perhaps after a hot dog, root beer float, and some chips, and soaking in all that summer has to offer.

For those constantly thinking about growth (I just looked at myself in the mirror 👀…), here are a few sales and revenue resources to read over if you find yourself lying awake later tonight because your dog won’t stop barking at the fireworks… 🧨

Here’s what you missed this week while you were out selling and growing your business:

1) Don’t Trust The Demo: 5 Keys to Successful Sales AI Implementation 🔐

Many organizations are turning to AI, hoping for a magic bullet. However, in a market saturated with flashy demos that all promise impressive outputs, pipeline growth, or larger deals, it has become difficult to determine which solutions are capable of solving complex enterprise problems…Read more here. 👈🏼

📎 Sales Tip(s) of The Week:

The 𝗦𝗔𝗟𝗘𝗦 risks you take, is the 𝗦𝗔𝗟𝗘𝗦 life you make!

Everyone manages and calculates risk differently. Owners and leaders typically look through a 30,000-foot lens, while Managers or representatives measure risk at the field level.

One never wants to take risks that will ultimately put your business in jeopardy; however, there are simple ways to take “risks” that can only lead to greater sales and/or revenue results. Things like calling upon a C-Suite resource instead of a perceived point of contact, or hatching a crazy follow-up strategy to try to move a piece of business into the next sales cycle phase, come to mind.

Taking a brand risk on the marketing side can be a straightforward step towards being more “risky,” but so can extending budgets or quotas to help drive growth.

The moral of the story is that no business ever achieves the level of success it is today because its owner or representatives stay in their lanes every day. Stretch those legs!

CRM SUPPORTER

The CRM to get your sales organized. Pipedrive users close an average of 28% more deals after their first year. Learn more here. 👈🏼

2) Here Are The Benefits of Investing in a CRM ⚕️

If you’ve heard about CRMs but haven’t yet made the leap, or if you’re unsure how it fits into your operation, this article is for you! Let’s break down why CRMs are no longer just a luxury for organizations, big or small, and the necessary components on how and why they help you drive business…Read more here. 👈🏼

📎 ForwardSelling

Have you navigated to ForwardSelling, Sales Homie’s digital asset brand’s website? If not, you can find it here.

ForwardSelling provides ‘Sales Tools to Power Your Business Development,’ including Sales Homie’s digital sales prospecting tools, strategic sales forecasting and process documents, and marketing-related publications, which are available for download.

3) Key Trends Shaping the Next Wave of B2B Marketing 🔑

The quest for go-to-market alignment at B2B companies is a never-ending journey, as evolving buyer behavior requires go-to-market teams to adapt in order to keep pace. Where are we at today? It’s the perfect storm for customer behavior change - yet again, and at a more rapid pace than before…Read more here. 👈🏼

SPONSOR AD

Deliver a Better Buying Experience with Digital Sales Rooms. Learn more here. 👈🏼

📊 Weekly Financial Forecast:

Not so fast! Employers across the U.S. added 147,000 jobs in June, with the labor market remaining resilient despite slowing economic growth this year. That figure is in line with the average monthly gain of 146,000 over the last year, according to the Labor Department.

Job growth was more substantial than expected in June. Payroll gains sailed past the 115,000 predicted by economists polled by financial data firm FactSet. The nation’s unemployment rate fell to 4.1%, down from 4.2% in May, and is the lowest since February. The jobless rate came in below economists’ forecasts of 4.3% according to FactSet. 

🦉 Who Is Sales Homie?

To do this, we focus on three areas :

Fractional Sales Leadership, placing a seasoned Sales Executive at any level (Manager, Director, Vice President, Chief Revenue Officer) into your department. Additionally, we have developed our Sales Leader Pro for Small Businesses program, which helps organizations conceptualize revenue and growth initiatives without the investment range typically associated with Fractional. For organizations seeking a consultant, Sales Homie offers Consulting Services tailored to meet your organization’s specific needs.

In need of targeted recruiting for your business development teams? Sales Homie Recruiting builds sales teams that drive results for their organizations. Our retained searches offer 180-day placement guarantees, detailed 30-, 60-, and 90-day onboarding plans, and additional benefits.

Coaching and Training programming includes membership in one of our Sales Squads, a sales peer group ecosystem, individual Sales and Business Owner Coaching, plus our quarterly sales education series, the Revenue Hangout.

For more information, please visit our website.

If you found this content relevant and helpful, please hit the subscribe button below to receive The Sales Report. You can also follow Sales Homie on LinkedIn or Nate Zoellner on Twitter and LinkedIn for more conversation and discovery!