♟️ Local Prospecting: The B2B Strategy Everyone’s Overlooking

📬 Friday, January 30, 2025

TGIF! Did you blink? 👀 Next week is February, already. We’re approaching mid-Q1. Are your Sales Plans complete? Are your budgets finalized? What’s the best thing you can do each week to guarantee a successful growth year? Achieve your weekly scorecard metrics! 🔥 Growth happens in months, not days.

Here’s what you missed this week while you were out selling and growing your business:

1) U.S. B2B Sales Top $15T; Ecommerce Redefines How Companies Buy 🧩

U.S. manufacturing and wholesale distribution sales reached $15.12T in 2025, but the most consequential change in the B2B market is not how much companies are buying. It’s how they are buying… Read more here. 👈🏼

📎 Sales Tip(s) of The Week:

A little bit of a personal spin as we gauge new year’s aspirations and goals!

2025 is the last year that I’ll ever work for a corporation, not my own. 2026 is the first year of the rest of my professional career, where I’ll answer only to customers, and not a boss.

I’ve spent close to 25 years working in various corporate sales settings. Some organizations, managers, and mentors have been fantastic! Others leave room for both minor and major improvements!

As I move away from an Enterprise Sales and Executive role and fully embrace Sales Homie, the organization I’ve built to help businesses of all sizes solve their sales and revenue challenges, the above list means a little extra to me in 2026. I’ve moved away from unnecessary stresses and toxic bosses. Scarcity doesn’t exist, only opportunity. Fear? Limiting beliefs? Those are removed by stepping into the batter’s box and taking swings. Because sales is a numbers game. And when you align the right resources and effort, batting at a Hall of Fame average should be no different than your closing percentage.

Thanks for following along on my journey. We’re just getting started. 💪🏼

🦉 Who Is Sales Homie?

To do this, we focus on three areas :

Fractional Sales Leadership, placing a seasoned Sales Executive at any level (Manager, Director, Vice President, Chief Revenue Officer) into your department. For organizations seeking a consultant, Sales Homie offers Consulting Services tailored to meet your organization’s specific needs.

In need of targeted recruiting for your business development teams? Sales Homie Recruiting builds sales teams that drive results for their organizations. Our retained searches offer 180-day placement guarantees, detailed 30-, 60-, and 90-day onboarding plans, and additional benefits.

Coaching and Training programming includes membership in one of our Sales Squads, a sales peer group ecosystem, individual Sales and Business Owner Coaching, plus our quarterly sales education series, the Revenue Hangout.

For more information, please visit our website.

CRM SUPPORTER

The CRM to get your sales organized. Pipedrive users close an average of 28% more deals after their first year. Learn more here. 👈🏼

2) How To Unhide Your Face From Your Brand 🙈

In today’s marketplaces, founders are becoming the brand. Not because everyone suddenly wants to be a content creator, but because trust has shifted. Audiences, customers, and even the media no longer want polished logos or faceless messaging. They want context and perspective. They want to understand who they’re buying from and why they should believe them... Read more here. 👈🏼

⏩ ForwardSelling

Have you navigated to ForwardSelling, Sales Homie’s digital asset brand’s website? If not, you can find it here.

ForwardSelling provides ‘Sales Tools to Power Your Business Development,’ including Sales Homie’s digital sales prospecting tools, strategic sales forecasting and process documents, and marketing-related publications, which are available for download.

3) Local Prospecting: The B2B Strategy Everyone’s Overlooking ♟️

The traditional B2B prospecting playbook is broken. Sales teams spend countless hours chasing LinkedIn leads, attending networking events, and buying overpriced contract lists, only to discover that their ideal customers are hiding in plain sight, right in their local market... Read more here. 👈🏼

SPONSOR AD

Deliver a Better Buying Experience with Digital Sales Rooms. Learn more here. 👈🏼

📅 Upcoming Events

Join us on February 26th from 2-4 p.m. in Edina, Minnesota, for “The AI Ready Business in 2026,” looking at how operational and sales/revenue functions can be enhanced and simplified by incorporating specific AI prompts and workflows. The event is free to attend, but limited to the first 50 respondents. 

🚨 Sales Squad Kick-Off Event: Did You Miss It?

✅ Did you know that only 60% of sales reps actually hit their quotas? - Hubspot

✅ Did you know that for every $1 invested in sales training, it returned $29 in incremental revenues? - Forbes

Sales Homie recently launched the Sales Squad community, a monthly peer group for 10-12 sales pros focused on skill-building, networking, goal accountability, and mentorship. We will be holding our next meeting on Wednesday, February 18th, from 1-4 p.m. in Edina, Minnesota. If you’re interested in learning more or attending, please check out our website.

📊 Weekly Financial Forecast:

The White House will meet with executives from the banking and cryptocurrency industries to discuss a path forward for landmark crypto legislation that has stalled amid a clash between the two powerful sectors, said three industry sources.

The summit hosted by the White House’s crypto council will include executives from several trade groups and focus on how to treat interest and other rewards crypto firms can pay on customer holdings of dollar-pegged tokens known as stablecoins.

If you found this content relevant and helpful, please hit the subscribe button below to receive The Sales Report. You can also follow Sales Homie on LinkedIn and Twitter for more conversation and discovery!