🪚 Your Marketing Isn’t Broken; Your Lead Gen Strategy Is

📬 Friday, March 28, 2025

It’s Friday, and it's time to look in your Q1 rearview mirror! 🚘 How did you do with your revenue metrics for the first part of 2025? The best thing about a natural break or skip into a new measurement period is the ability to change or pivot from what you were doing and put motivation (and actions!) into the next. LFG!

Here’s what you missed this week while you were out selling and growing your business:

1) How Distributors - and Sales Reps - Should Approach Tariffs 📚

Despite an emphasis on bringing things closer to home after the chaos of 2020, manufacturing supply chains are still very much a global concern - meaning that tariffs on the U.S.’s trading partners could introduce some unexpected price increases on various parts and inputs. For distributors already under growing price pressures, communicating with their customers about what’s happening will be critical…Read more here. 👈🏼

📎 Sales Tip(s) of The Week:

𝗦𝗔𝗟𝗘𝗦 101:

Don’t tell them, show them.

The best 𝗦𝗔𝗟𝗘𝗦 professionals are the best storytellers.

But outside of telling a story, you need to find a way to show your prospects how your product or service will impact (or solve) their challenge(s).

What can you “show” them?

Pictures, testimonials, references, published white papers, etc. Heck, have a joint lunch with your prospect and a current customer, and let your current customer “show” your prospect how you’ve helped their business.

And if you’re still in the pre-proposal process and trying to encourage someone to meet with you, you can “show” them your professionalism and diligence simply by doing what you say or following up when they ask you to reengage.

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2) Small Business Owners’ Confidence Drops to Pre-Election Levels 🗳️

An index that measures small business owners’ confidence fell nearly 7 points in the first quarter, erasing last year’s post-election surge. Why it matters: The index, published by the U.S. Chamber of Commerce on Wednesday, is a sign of just how much tariff worries are weighing on the business world right now…Read more here. 👈🏼

⏩ ForwardSelling

Have you navigated to ForwardSelling, Sales Homie’s digital asset brand’s website? If not, you can find it here.

If you’re a subscriber of The Sales Report (if you’re reading this email, you’re a subscriber), take advantage of 15% off through March with the code LAUNCH.

ForwardSelling provides ‘Sales Tools to Power Your Business Development,’ including Sales Homie’s digital sales prospecting tools, strategic sales forecasting and process documents, and marketing-related publications, which are available for download.

3) Your Marketing Isn’t Broken; Your Lead Gen Strategy Is 🪚

Automation has transformed how we approach lead generation, allowing us to work smarter, not harder. With the global industrial automation market projected to reach $395.09 billion by 2029, businesses that fail to adopt automation will be left behind. Don’t just rely on automation to streamline processes; use it to create smarter, more effective engagement that delivers results…Read more here. 👈🏼

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📊 Weekly Financial Forecast:

Layoffs in the private sector are still very low.

The numbers: Some 224,000 people who lost their jobs applied last week for unemployment benefits, a very low number that suggests the U.S. labor market is still in good shape even as trade wars reverberate through the economy.

Initial jobless claims excluding federal workers fell by 1,000 to 224,000 in the seven days that ended March 22nd.

The total number of ex-federal workers receiving benefits climbed by 487 to 9,135 in the week ending March 8, up 46% from the same week a year earlier. Government workers are paid benefits from a separate federally funded unemployment fund, but they file jobless claims in the states where they live.

🦉 Who Is Sales Homie?

To do this, we focus on three areas :

Fractional Sales Leadership, placing a seasoned Sales executive at any level (Manager, Vice President, Chief Revenue Officer) into your department. Additionally, we’ve built our Sales Leader Pro for Small Businesses program that helps organizations under $2M in annualized revenue scale their sales strategies to increase business revenues and profits.

Sales Homie Recruiting builds sales teams that drive results for their organizations. Our retained searches provide 180-day placement guarantees, detailed 30/60/90-day onboarding plans, and more.

Coaching and Training programming includes membership in one of our Sales Squads, a sales peer group ecosystem, individual Sales and Business Owner Coaching, plus our quarterly sales education series, the Revenue Hangout.

For more information, please visit our website.

If you found this content relevant and helpful, please hit the subscribe button below to receive The Sales Report. You can also follow Sales Homie on LinkedIn or Nate Zoellner on Twitter and LinkedIn for more conversation and discovery!