⏳ Why Customer Obsession Is The Only Strategy That Lasts

📬 Friday, September 19, 2025

Welcome back to Friday; you made it! This week, we’re wondering if your organization has started the budgeting and forecasting goals process for 2026. Are you anticipating growth? Are you planning for growth? Do you budget/forecast off the top or bottom lines (or both)? What is your planned growth percentage as it relates to top/bottom lines?

Here’s what you missed this week while you were out selling and growing your business:

1) The B2B Curse Of Complex Communications And Why Clarity Is The Antidote 👨🏻‍🔧

The B2B world is teeming with sophisticated solutions built for intelligent buyers. In a misguided effort to explain that complexity and stand out from the competition, we often see brands cram as much information as possible into their marketing and communications. But bombarding your customers with never-ending lists of features wrapped in dense industry jargon is actually doing more harm than good…Read more here. 👈🏼

📎 Sales Tip(s) of The Week:

Success in SALES is simply a choice of actions.

Do you remember how old you were when you realized that the actual work, time, and preparation that star athletes invested were a significant contributing factor to their greatness?

Let’s get past the “but they have to have natural abilities” argument and understand that if you, too, attempted 1,000 free throws each day, you’d most likely be a better free-throw shooter.

In sales or business, it too comes down to a choice of actual work, time, and preparation to stand out from a crowded space of competitors.

Do you think that if you execute only one sales presentation each month, you’ll be comfortable and in top form? Most likely not. No different than if you don’t cold call or prospect each day, when you actually do make the time to cold call or prospect, how long will it take you to ‘get into a groove’ where it feels natural - and realzing that if it doesn’t feel natural to you, how do you think the receiver of your outreach feels about wanting to engage with you?

Being a great SALES professional, like any other profession, comes down to the choices you make and the actions you decide to practice.

Sales AI Workshops

Have you recently struggled with onboarding a new sales rep? Do you find your team wasting time searching for customer and prospect data? If you’re a Manager, wouldn’t it be nice to have a built-in tool to help you train your new sales reps?

If you answered YES to any of these questions, Sales Homie is hosting no-cost workshops to trial some of our sales AI workflow automation tools. Interested in volunteering your business as a use case? Send us a quick email.

CRM SUPPORTER

The CRM to get your sales organized. Pipedrive users close an average of 28% more deals after their first year. Learn more here. 👈🏼

2) Your Everything Guide To AI-First Go To Market Strategies 👨🏻‍🔧

The old GTM playbook is broken. The strategies that worked in the pre-AI era —spray-and-pray outreach, feature-heavy pitches, and traditional sales funnels — are not just ineffective, but also counterproductive. Today’s buyers are overwhelmed by AI promises, skeptical of buzzwords, and demand proof before they’ll even take a meeting…Read more here. 👈🏼

📎 ForwardSelling

Have you navigated to ForwardSelling, Sales Homie’s digital asset brand’s website? If not, you can find it here.

ForwardSelling provides ‘Sales Tools to Power Your Business Development,’ including Sales Homie’s digital sales prospecting tools, strategic sales forecasting and process documents, and marketing-related publications, which are available for download.

3) Why Customer Obsession Is The Only Strategy That Lasts

Customer obsession drives retention, deepens relevance, and ignites advocacy, the kind of loyalty that no campaign can buy. Being customer-obsessed requires durable insights and full company alignment. From legal to finance, field technicians to operations. It means balancing the cold, “thin data,” the metrics and KPIs, with “thick data,” the rich, contextual insights that reveal the human story behind the numbers. It’s combining IQ with emotional intelligence to truly understand your customers...Read more here. 👈🏼

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Deliver a Better Buying Experience with Digital Sales Rooms. Learn more here. 👈🏼

Sales Squad Kick-Off Event: Did You Miss It?

Did you know that only 60% of sales reps actually hit their quotas? - Hubspot

Did you know that for every $1 invested in sales training, it returned $29 in incremental revenues. - Forbes

Sales Homie is launching the Sales Squad community, a monthly peer group for 10-12 sales pros focused on skill-building, networking, and mentorship. We held our free kick-off event yesterday, on Thursday, September 18th. We’re in the process of forming the first ‘Squad’, which will start in October. If you’re interested in learning more, please check out our website.

📊 Weekly Financial Forecast:

The Federal Reserve approved a widely anticipated rate cut on Wednesday. It signaled that two more are on the way before the end of the year as concerns intensified over the U.S. labor market, even as inflation is still in the air.

In an 11-to-1 vote signaling less dissent than Wall Street had anticipated, the Federal Open Market Committee lowered its benchmark overnight lending rate by a quarter percentage point. The decision puts the overnight funds rate in a range between 4.00% - 4.25%.

🦉 Who Is Sales Homie?

To do this, we focus on three areas :

Fractional Sales Leadership, placing a seasoned Sales Executive at any level (Manager, Director, Vice President, Chief Revenue Officer) into your department. Additionally, we have developed our Sales Leader Pro for Small Businesses program, which helps organizations conceptualize revenue and growth initiatives without the investment range typically associated with Fractional. For organizations seeking a consultant, Sales Homie offers Consulting Services tailored to meet your organization’s specific needs.

In need of targeted recruiting for your business development teams? Sales Homie Recruiting builds sales teams that drive results for their organizations. Our retained searches offer 180-day placement guarantees, detailed 30-, 60-, and 90-day onboarding plans, and additional benefits.

Coaching and Training programming includes membership in one of our Sales Squads, a sales peer group ecosystem, individual Sales and Business Owner Coaching, plus our quarterly sales education series, the Revenue Hangout.

For more information, please visit our website.

If you found this content relevant and helpful, please hit the subscribe button below to receive The Sales Report. You can also follow Sales Homie on LinkedIn or Nate Zoellner on Twitter and LinkedIn for more conversation and discovery!