🥇 Three Business Development Strategies That Ensure Success In 2025

“The ship turns slowly.” This old saying implies that change happens slowly, and quite frankly, it is no longer relevant. Change happens quickly in today’s world. For sales and operation leaders, Q1 is a good time to consider new strategies that are designed for the...

📬 Friday, January 24, 2025

Welcome back to Friday. You made it! Starting next Monday, we’re entering the last week of January 2025! 🗓️ Will you hit your monthly goals and quotas? Are you pacing to hit your Q1 goals and quotas?

Here’s what you missed this week while you were out selling and growing your business:

1) New Contract, Who Dis? Why B2B Personalization Drops Off After The Sale And How To Fix It 🔧

B2B companies deliver personalized experiences to buyers across all segments of the economy. 92% of companies use personalization during pre-sale activities, yet only 54% use personalization in post-sale customer engagement. If you knew that 61% of B2B revenues come from existing customers through renewals and expansion, would you better prioritize customer personalization? Here’s how to fix it…Read more here. 👈🏼

📎 Sales Tip(s) of The Week:

𝗦𝗔𝗟𝗘𝗦 101: Facilitate your buyers’ journey.

If you sell a product or service that isn’t often implemented, consult your prospects and educate them on all parts of the process.

This will increase your closing %.

As sellers, we often forget that our customers aren’t necessarily acquiring our products or services as frequently as we assume.

For buyers that purchase on a recurring cycle, or if your buyer is new to your product or service type/category, it’s usually a great idea to be consultative regarding your product or service and the process.

Education on a product or service and a process creates both an ease of doing business and establishes a different level of trust over your industry competitors. And what increases because of this? Closing percentages.

Next time you’re in a selling conversation, ask questions about your buyer’s aptitudes and histories. You might be surprised how often you’re actually in an educational opportunity versus a selling one.

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2) 5 Red Flags To Watch Out For In Small Business Acquisitions 🚩

Organic sales are strong. You’ve got a great team. You see an opportunity to double down on market share or even acquire a nagging competitor. What do you do? If you’re considering an M&A strategy as part of your own growth trajectory, here are five red flags to consider when evaluating acquisition targets…Read more here. 👈🏼

🔑 Sales Stat of The Week:

“63% of sales professionals conduct cold outreach.” (Hubspot)

There’s been a growing trend over the last 20 years, with 𝗦𝗔𝗟𝗘𝗦 moving away from traditional cold-calling activities. As our marketplace has shifted away from traditional office hours, it’s even more critical to “stop in” when you do see a prospect at their place of work.

3) Three Business Development Strategies That Ensure Success In 2025 🥇

“The ship turns slowly.” This old saying implies that change happens slowly, and quite frankly, it is no longer relevant. Change happens quickly in today’s world. For sales and operation leaders, Q1 is a good time to consider new strategies that are designed for the…Read more here. 👈🏼

⏳ Coming Soon!!

In Q1 of 2025, Sales Homie will launch its digital product brand, ForwardSelling. Bookmark the web link or sign up to be notified when the page goes live!

The release of our inaugural publication, the “2025 selling blueprint,” plus all of our prospecting tools, strategic sales, and marketing-related documents will be available for download.

📊 Weekly Financial Forecast:

Here are the sectors likely to bear the brunt of the proposed 25% duties (tariffs) on imports from Canada and Mexico on February 1st.

About 28%, or about $844 billion, of all U.S. imports in 2024 came from the two neighboring countries, data from the Census Bureau shows. The automobile industry accounted for imports of more than $202 billion from Canada and Mexico combined.

🦉 Who Is Sales Homie?

We scale your sales strategies to increase business revenues and profits, starting at $595/month.

Nate Zoellner, Chief Sales Homie

To do this, we focus on three areas :

Fractional Sales Leadership, placing a seasoned Sales executive at any level (Manager, Vice President, Chief Revenue Officer) into your department. Additionally, we’ve built our Sales Leader Pro for Small Businesses program that helps organizations under $2M in annualized revenue scale their sales strategies to increase business revenues and profits.

Sales Homie Recruiting builds sales teams that drive results for their organizations. Our retained searches provide 180-day placement guarantees, detailed 30/60/90-day onboarding plans, and more.

Coaching and Training programming includes membership in one of our Sales Squads, a sales peer group ecosystem, individual Sales and Business Owner Coaching, plus our quarterly sales education series, the Revenue Hangout.

For more information, please visit our website.

If you found this content relevant and helpful, please hit the subscribe button below to receive The Sales Report. You can also follow Sales Homie on LinkedIn or Nate Zoellner on Twitter and LinkedIn for more conversation and discovery!

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