🫣 The Critical Role of Emotion in B2B Relationships

📬 Friday, September 12, 2025

TGIF! It’s the 255th day of the year, and after today, there are only 16 Fridays left in 2025! 📆 Take away major holidays and New Year's, and there are 13 Fridays left to make an impact on your 2025 goals. Are you ready?! 🔥

Here’s what you missed this week while you were out selling and growing your business:

1) Are You Ready To Sell To AI Bots? It’s A Thing 🤖

According to audit, tax, and advisory services firm PwC, 79% of companies are already adopting AI agents to help with tasks like procurement and vendor sourcing…Read more here. 👈🏼

📎 Sales Tip(s) of The Week:

The best SALES reps believe they’re going to close the big deal. The average reps do not.

Isn’t most of life all about thinking positively and framing up how you envision success?

If yours isn’t, then I challenge you to think about positive outcomes first, and spend any other time worrying about the challenges to achieve the result you desire, rather than dwelling on the thoughts and stresses of a failed outcome.

🚨 Sales AI Workshops 🚨

Interested in pushing opportunities through your pipeline more quickly? Or closer at a higher percentage?

Sales Homie is hosting no-cost workshops to trial some of our sales AI workflow automation tools. Interested in volunteering your business as a use case? Send us a quick email.

CRM SUPPORTER

The CRM to get your sales organized. Pipedrive users close an average of 28% more deals after their first year. Learn more here. 👈🏼

2) Global B2B Demand Generation Service Market to Reach $15B by 2033 🌐

Business growth is happening as today’s buyers are digital-first; nearly 70% of the B2B purchasing journey is completed online before prospects ever speak to a sales representative. Businesses are adopting by advancing demand generation services that can influence buyer decisions earlier in the journey through targeted content, personalization, and omnichannel engagements…Read more here. 👈🏼

⏩ ForwardSelling

Have you navigated to ForwardSelling, Sales Homie’s digital asset brand’s website? If not, you can find it here.

ForwardSelling provides ‘Sales Tools to Power Your Business Development,’ including Sales Homie’s digital sales prospecting tools, strategic sales forecasting and process documents, and marketing-related publications, which are available for download.

3) The Critical Role of Emotion in B2B Relationships 🫣

Most B2B leaders dismiss the emotional side of client relationships as something reserved for consumer brands. After all, aren’t business purchases rational, calculated, and impersonal? The reality is more complicated. Every contract, every decision, is made by a person - someone with ambitions, insecurities, pressures, and hopes…Read more here. 👈🏼

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Deliver a Better Buying Experience with Digital Sales Rooms. Learn more here. 👈🏼

🔥 Sales Squad Kick-Off Event: Thursday, September 18th

✅ Did you know that only 60% of sales reps actually hit their quotas? - Hubspot

✅ Did you know that for every $1 invested in sales training, it returned $29 in incremental revenues. - Forbes

Sales Homie is launching the Sales Squad community, a monthly peer group for 10-12 sales pros focused on skill-building, networking, and mentorship. Join them for a free kick-off event on Thursday, September 18th, from 4:00 to 7:00 p.m. at their office in Edina, MN. Meet members of Sales Homie and the Sales Squad, as well as other prospective Squad members. There will be a brief presentation detailing the Sales Squad community and how membership works.

Learn more + register here.

📊 Weekly Financial Forecast:

Prices consumers pay for a variety of goods and services moved higher than expected in August while jobless claims accelerated, providing challenging economic signals for the Federal Reserve before its meeting next week.

The consumer price index posted a seasonally adjusted 0.4% increase for the month, the most significant gain since January, putting the annual inflation rate at 2.9%, up 0.2 percentage points from the prior month and the highest reading since January. Economists surveyed by Dow Jones had been looking for respective readings of 0.3% and 2.9%.

🦉 Who Is Sales Homie?

To do this, we focus on three areas :

Fractional Sales Leadership, placing a seasoned Sales Executive at any level (Manager, Director, Vice President, Chief Revenue Officer) into your department. Additionally, we have developed our Sales Leader Pro for Small Businesses program, which helps organizations conceptualize revenue and growth initiatives without the investment range typically associated with Fractional. For organizations seeking a consultant, Sales Homie offers Consulting Services tailored to meet your organization’s specific needs.

In need of targeted recruiting for your business development teams? Sales Homie Recruiting builds sales teams that drive results for their organizations. Our retained searches offer 180-day placement guarantees, detailed 30-, 60-, and 90-day onboarding plans, and additional benefits.

Coaching and Training programming includes membership in one of our Sales Squads, a sales peer group ecosystem, individual Sales and Business Owner Coaching, plus our quarterly sales education series, the Revenue Hangout.

For more information, please visit our website.

If you found this content relevant and helpful, please hit the subscribe button below to receive The Sales Report. You can also follow Sales Homie on LinkedIn or Nate Zoellner on Twitter and LinkedIn for more conversation and discovery!