🚀 Need To Boost Your Sales Team’s Skills? Do This.

📬 Friday, February 28, 2025

Happy Friday! We’ve missed you. And… did you blink? The first two months of 2025 are done—finished! 🪄 How are you doing with your YTD goals? Are you pacing on or off budget?

Here’s what you missed this week while you were out selling and growing your business:

1) The Secret To A Successful Sales Kickoff? Make Revenue Your Focus 🔑

What time of year is it? Here’s a clue: The conference room is adorned with motivational banners and everyone’s favorite part - the company swag - is piled high as the mounds of buffalo chicken wings on the neighboring table. It’s sales kickoff (SKO) season! Let’s explore how shifting your sales focus to embrace go-to-market (GTM) strategies that combine the entire RevOps team with shared goals, data and tools sets the stage for…Read more here. 👈🏼

📎 Sales Tip(s) of The Week:

80% of small businesses fail before their 5th year. The leading indicator?

Lack of a 𝗦𝗔𝗟𝗘𝗦 plan.

It only makes sense that without a 𝗦𝗔𝗟𝗘𝗦 (and marketing) plan, most businesses will inevitably fail regardless of their time in market.

There are four areas to decode in your evaluation of success with a start-up business.

✅ Underestimating Sales and Marketing: Sales and marketing are the lifeblood of any business, large or small. Even the most innovative business idea can fail without consistent and growing sales. A common misstep for small companies is underestimating the importance of a solid sales and marketing strategy.

✅ Inadequate Preparation: It is not just about having a business idea but about fully understanding the landscape in which that idea must thrive.

✅ Insufficient Effort: The journey of a small business is marketed not just by ideas and innovation but by the sheer effort and hard work that goes into making it a success. Insufficient effort is often a critical factor in the failure of small businesses.

✅ Lack of Knowledge: Intelligence and eagerness to learn are essential traits for entrepreneurs. Understanding digital marketing, online sales channels or the latest industry regulations can give a small business a competitive edge. Entrepreneurs should continuously learn through courses, workshops, business publications, and webinars, stay updated with industry trends, network with professionals, and embrace technology and innovation.

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2) Sales Teams Must Embrace AI or Fall Behind 🤖

77% of organizations agree that advancing their sales enablement strategy is key to driving business performance, marking an increase from previous years. Despite the process, organizations continue to face barriers to…Read more here. 👈🏼

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3) Need To Boost Your Sales Team’s Skills? Do This. 🚀

A company’s success heavily depends on its sales teams’ ability to close deals. While the initial sales training companies offer is a great start, continuous investment in the development of employees’ skills and knowledge regularly is needed to…Read more here. 👈🏼

📎 ForwardSelling

In March 2025, Sales Homie will launch its digital product brand, ForwardSelling. Bookmark the URL here.

ForwardSelling will provide ‘Sales Tools to Power Your Business Development,’ providing Sales Homie’s digital sales prospecting tools, strategic sales forecasting and process documents, and marketing-related publications, which will be available for download.

📊 Weekly Financial Forecast:

The layoffs of tens of thousands of federal workers and the additional job losses among private entities that get government funding will likely swell total jobless claims for a few months.

The broader U.S. labor market is still in pretty good shape, with unemployment low and businesses adding enough jobs to keep the economy plowing ahead.

“The recent string of announcements of federal governmental layoffs has dominated discussion around labor-market conditions of late but still haven’t moved the needle on jobless claims,” said Jim Baird, chief investment officer at Plante Moran Financial Advisors.

🦉 Who Is Sales Homie?

To do this, we focus on three areas :

Fractional Sales Leadership, placing a seasoned Sales executive at any level (Manager, Vice President, Chief Revenue Officer) into your department. Additionally, we’ve built our Sales Leader Pro for Small Businesses program that helps organizations under $2M in annualized revenue scale their sales strategies to increase business revenues and profits.

Sales Homie Recruiting builds sales teams that drive results for their organizations. Our retained searches provide 180-day placement guarantees, detailed 30/60/90-day onboarding plans, and more.

Coaching and Training programming includes membership in one of our Sales Squads, a sales peer group ecosystem, individual Sales and Business Owner Coaching, plus our quarterly sales education series, the Revenue Hangout.

For more information, please visit our website.

If you found this content relevant and helpful, please hit the subscribe button below to receive The Sales Report. You can also follow Sales Homie on LinkedIn or Nate Zoellner on Twitter and LinkedIn for more conversation and discovery!