🧭 Navigating The Digital Marketing Landscape: 5 Strategies To Apply

📬 Friday, April 19, 2024

Are you pleased with how your Q2 is starting? There is still time to make impacts for April. 📆Don’t wait until next week; start today! Friday!

Here’s what you missed while you were out selling and growing your business:

1) March Saw Increase In Job Growth And Retail Sales 🛍️

The Census Bureau said overall retail sales in March were up 0.7% seasonally adjusted from February and up 4% unadjusted year over year. That compared with increases of 0.9% month over move and 2.1% year over year in February. Read more here. 👈🏼

📎 Sales Tip(s) of the Week:

SALES growth can be a slow process. And switching strategies every month won’t change that.

We’ve all been there. Nothing is working. You’re getting more “no’s” than anything.

So you have a bright idea … you’re going to ‘switch things up!’

From a micro aspect, there might be positives to this. You might try cold calling in the afternoon on Tuesday instead of the morning. Or you might try to attend an after-hours event on a Friday, instead of a traditional Thursday afternoon.

But, I caution you on making macro changes to your sales approach, and/or process.

SALES … or sustaining a career in SALES, is a long game. Even if you’re selling in an industry where you can one-call-close a customer, the work it took to prospect, book the meeting, educate yourself on the product or service, learning objection handling … it all simply takes patience, practice, and repetition. Switching up strategies because you’re in the valley of your SALES output never usually pans out over the long term.

Instead, focus on watering your current lawn, if the opportunities aren’t green enough for you.

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2) Apple Is Losing To Samsung On Smartphone Sales 📱

Does your organization issue smartphone devices to its employees? Do you issue Android or iPhones? For a brief moment, Apple overtook Samsung in the race for market dominance, yet still needs to convince the rest of the world that it has more to offer. Read more here. 👈🏼

3) Navigating The Digital Marketing Landscape: Effective Strategies For Today’s Market 🧭

Digital marketing tactics are rapidly evolving, adapting to changing consumer behaviors, and powered by technological advancements that allow for better analytics. Regardless of your industry or sector, you’ll want to follow these 5 strategies and adapt them accordingly. Read more here. 👈🏼

Interested in Growing your Network?

SalesHookup matches B2B Sales Professionals with one another for the purposes of networking, sharing selling strategies, and learning from each other.

Check out their platform here. 👈🏼

If you found this content relevant and helpful, please hit the subscribe button below to receive The Sales Report. You can also follow Sales Homie on LinkedIn, or Nate Zoellner on Twitter and LinkedIn for more conversation and discovery!