🥇 How to Win, Retain, and Grow High-Value Accounts

📬 Friday, August 15, 2025

Friday is back, and this time with a punch! 🥊 The end of summer is winding down, which means many households, those with young children, are looking forward to getting back to a sense of routine or normalcy. 🚌 Have you found your prospects are harder to reach in the summer? Or do you have less ‘hustle’ in the summer?

Here’s what you missed this week while you were out selling and growing your business:

1) Aligning Public Relations with GTM Drives Faster B2B Revenue Growth 🚗

Businesses that fully leverage public relations (PR) as part of their go-to-market (GTM) strategy enjoy stronger revenue performance, greater brand trust, and a distinct competitive edge…Read more here. 👈🏼

📎 Sales Tip(s) of The Week:

The measure of SALES intelligence is the ability to influence, process, and direct change.

What is SALES intelligence? Is it relationship-building, or communication skills? Is it having a keen awareness of nonverbal cues?

I think SALES intelligence is simply the ability to influence, process, and direct change to a prospect.

Think about it…

You’re positioning your solution, and often, you’re asking the prospect to switch from an incumbent vendor to yours. Or you're helping influence that prospect to ‘look differently’ at what/how your solution is solving one of their problems. Ultimately, you’re asking them to change a part of their business, to make room for your solution.

It’s tough.

But if you simplify what it means to have SALES intelligence, I believe it enables you to influence, process, and direct change amongst a prospect or customer.

🚦Sales AI Workshops🚦

Interested in pushing opportunities through your pipeline more quickly? Or closer at a higher percentage?

Sales Homie is hosting no-cost workshops to trial some of our sales AI workflow automation tools. Interested in volunteering your business as a use case? Send us a quick email.

CRM SUPPORTER

The CRM to get your sales organized. Pipedrive users close an average of 28% more deals after their first year. Learn more here. 👈🏼

2) What a New VP of Sales Needs to be Doing Their First 2 Weeks 📅

The first two weeks for a successful VP of Sales in a B2B company should be laser-focused on understanding the business, the team, and the customers. Here’s what they should prioritize, and if they don’t, it’s a red flag…Read more here. 👈🏼

📎 ForwardSelling

Have you navigated to ForwardSelling, Sales Homie’s digital asset brand’s website? If not, you can find it here.

ForwardSelling provides ‘Sales Tools to Power Your Business Development,’ including Sales Homie’s digital sales prospecting tools, strategic sales forecasting and process documents, and marketing-related publications, which are available for download.

3) How to Win, Retain, and Grow High-Value Accounts 🥇

Business buyers today expect the same seamless experiences they enjoy as consumers, only with higher stakes and more zeros attached. Today, nearly 75% of B2B buyers expect suppliers to know when, where, and how they want personalized interactions. Meet that bar, and you’ll shorten sales cycles, boost retention, and outmaneuver your rivals. Miss it, and even long-time accounts will switch to a competitor that makes buying feel effortless…Read more here. 👈🏼

SPONSOR AD

Deliver a Better Buying Experience with Digital Sales Rooms. Learn more here. 👈🏼

🔥 Sales Squad Kick-Off Event: Thursday, September 18th

Did you know that only 60% of sales reps actually hit their quotas? - Hubspot

Did you know that for every $1 invested in sales training, it returned $29 in incremental revenues. - Forbes

Sales Homie is launching the Sales Squad community, a monthly peer group for 10-12 sales pros focused on skill-building, networking, and mentorship. Join them for a free kick-off event on Thursday, September 18th, from 4:00 to 7:00 p.m. at their office in Edina, MN. Meet members of Sales Homie and the Sales Squad, as well as other prospective Squad members. There will be a brief presentation detailing the Sales Squad community and how membership works.

Learn more + register here.

📊 Weekly Financial Forecast:

The consumer price index increased a seasonally adjusted 0.2% for July and 2.7% on a 12-month basis, the Bureau of Labor Statistics reported Tuesday. Excluding food and energy, the core CPI increased 0.3% for the month and 3.1% from a year ago, compared with the forecasts for 0.3% and 3%.

🦉 Who Is Sales Homie?

To do this, we focus on three areas :

Fractional Sales Leadership, placing a seasoned Sales Executive at any level (Manager, Director, Vice President, Chief Revenue Officer) into your department. Additionally, we have developed our Sales Leader Pro for Small Businesses program, which helps organizations conceptualize revenue and growth initiatives without the investment range typically associated with Fractional. For organizations seeking a consultant, Sales Homie offers Consulting Services tailored to meet your organization’s specific needs.

In need of targeted recruiting for your business development teams? Sales Homie Recruiting builds sales teams that drive results for their organizations. Our retained searches offer 180-day placement guarantees, detailed 30-, 60-, and 90-day onboarding plans, and additional benefits.

Coaching and Training programming includes membership in one of our Sales Squads, a sales peer group ecosystem, individual Sales and Business Owner Coaching, plus our quarterly sales education series, the Revenue Hangout.

For more information, please visit our website.

If you found this content relevant and helpful, please hit the subscribe button below to receive The Sales Report. You can also follow Sales Homie on LinkedIn or Nate Zoellner on Twitter and LinkedIn for more conversation and discovery!