💰 How to Scale Profitability Without Losing Your Margins

📬 Friday, September 5, 2025

Welcome back to Friday! And welcome back to the … NFL? Don’t scoff if you’re not a fan of a team or the league. 🏈 How might it impact your business? The presence of the NFL can boost industries like hospitality, transportation, and retail. As an example, for the 2024 NFL Draft (which was held in Green Bay, Wisconsin), the event alone drew over 600,000 attendees, which created a massive boost for local businesses. So, welcome back, Friday, and welcome back, Football! 💪🏼

Here’s what you missed this week while you were out selling and growing your business:

1) How To Sell To CMOs: A Data-Backed Way To Get Higher Reply Rates ☎️

Chief marketing officers are the fastest ghosters in the C-suite. They decide in literal seconds how, or if, they’ll respond to your outreach. Here’s how to be in the 10% who get replies, not the 90% who get silence…Read more here. 👈🏼

📎 Sales Tip(s) of The Week:

The measure of SALES intelligence is the ability to influence, process, and direct change.

If I had a definition for what an excellent sales professional is and does, this would be it.

Superb communication skills. Fantastic listening and processing abilities. And being able to leverage what they’re being told (because they’re asking the right questions, and then listening to the answers) to formulate a solution for helping solve said problems.

Viola!

🧨 Sales AI Workshops

Interested in pushing opportunities through your pipeline more quickly? Or closer at a higher percentage?

Sales Homie is hosting no-cost workshops to trial some of our sales AI workflow automation tools. Interested in volunteering your business as a use case? Send us a quick email.

CRM SUPPORTER

The CRM to get your sales organized. Pipedrive users close an average of 28% more deals after their first year. Learn more here. 👈🏼

2) New Businesses Can Still Expand Globally, Here’s How 🌎

While international expansion is a top priority for 97 percent of U.S. companies, the majority face costly missteps. More than 80% of companies have lost business due to weak localization strategies, and three out of four struggle to maintain product integrity and brand consistency across borders…Read more here. 👈🏼

➡️ ForwardSelling

Have you navigated to ForwardSelling, Sales Homie’s digital asset brand’s website? If not, you can find it here.

ForwardSelling provides ‘Sales Tools to Power Your Business Development,’ including Sales Homie’s digital sales prospecting tools, strategic sales forecasting and process documents, and marketing-related publications, which are available for download.

3) How to Scale Profitability Without Losing Your Margins 💰

It is easy to chase top-line revenue. Add customers, open new markets, expand your offerings. More often than not, however, as revenue increases, the profit margin tends to shrink. Teams quickly grow bloated, and costs balloon while complexity increases. Then, you wake up one day with more sales, but far less cash and bottom-line profits flowing into your accounts…Read more here. 👈🏼

SPONSOR AD

Deliver a Better Buying Experience with Digital Sales Rooms. Learn more here. 👈🏼

🚨 Sales Squad Kick-Off Event: Thursday, September 18th

✅ Did you know that only 60% of sales reps actually hit their quotas? - Hubspot

✅ Did you know that for every $1 invested in sales training, it returned $29 in incremental revenues. - Forbes

Sales Homie is launching the Sales Squad community, a monthly peer group for 10-12 sales pros focused on skill-building, networking, and mentorship. Join them for a free kick-off event on Thursday, September 18th, from 4:00 to 7:00 p.m. at their office in Edina, MN. Meet members of Sales Homie and the Sales Squad, as well as other prospective Squad members. There will be a brief presentation detailing the Sales Squad community and how membership works.

Learn more + register here. 👈🏼

📊 Weekly Financial Forecast:

The U.S. economy grew at a pace that was faster than expected in the second quarter as consumers and businesses held up against tariff volatility.

Gross domestic product rose at a 3.3% annualized pace in the April-through-June period, the Commerce Department reported Thursday in its second estimate for the most encompassing measure of economic activity. The reading was better than an initial 3.0% estimate as well as the 3.1% Dow Jones consensus forecast.

🦉 Who Is Sales Homie?

To do this, we focus on three areas :

Fractional Sales Leadership, placing a seasoned Sales Executive at any level (Manager, Director, Vice President, Chief Revenue Officer) into your department. Additionally, we have developed our Sales Leader Pro for Small Businesses program, which helps organizations conceptualize revenue and growth initiatives without the investment range typically associated with Fractional. For organizations seeking a consultant, Sales Homie offers Consulting Services tailored to meet your organization’s specific needs.

In need of targeted recruiting for your business development teams? Sales Homie Recruiting builds sales teams that drive results for their organizations. Our retained searches offer 180-day placement guarantees, detailed 30-, 60-, and 90-day onboarding plans, and additional benefits.

Coaching and Training programming includes membership in one of our Sales Squads, a sales peer group ecosystem, individual Sales and Business Owner Coaching, plus our quarterly sales education series, the Revenue Hangout.

For more information, please visit our website.

If you found this content relevant and helpful, please hit the subscribe button below to receive The Sales Report. You can also follow Sales Homie on LinkedIn or Nate Zoellner on Twitter and LinkedIn for more conversation and discovery!