🕵️‍♂️ How AI Agents Will Transform B2B Sales

📬 Friday, October 17, 2025

Hello, Friday, our old friend. 💙 It’s great to be back after a busy and productive week! Now that we’re firmly planted within Q4, how in (or out) of focus are your year-end goals?

Here’s what you missed this week while you were out selling and growing your business:

1) The #1 Reason B2B Website Redesign Fails (And How To Avoid It) 🚫

The #1 reason B2B website redesign fails is starting design before defining the message. Too many brands obsess over layouts, colors, and imagery before answering three critical questions: What do we do? Why does it matter? Why should we be trusted? The result? A site that looks impressive but leaves buyers confused, and revenue on the table…Read more here. 👈🏼

📎 Sales Tip(s) of The Week:

In SALES, your personality and character are what people build trust in.

This is your differentiator.

Product or service differentiators. Value-adds. Which is the better way to position your company?!

I’d argue that it’s your employees’ personalities and character.

“Everyone” can build or create ‘differentiators’ or ‘value-adds,’ but your personality and character, either as an individual or as a company, are always unique to you.

Don’t forget, people ultimately buy from other people.

🔥Sales AI Workshops🔥

Do you need assistance writing AI prompts 🤖 to aid your sales teams? Have you recently struggled with onboarding a new sales rep? 👩‍💼👨‍💼 Do you find your team wasting time searching for customer and prospect data? 💻 If you’re a Manager, wouldn’t it be nice to have a built-in tool to help you train your new sales reps? 👨‍🏫

If you answered YES to any of these questions, Sales Homie is hosting no-cost workshops to trial some of our sales AI workflow automation tools. Interested in volunteering your business as a use case? Send us a quick email.

CRM SUPPORTER

The CRM to get your sales organized. Pipedrive users close an average of 28% more deals after their first year. Learn more here. 👈🏼

2) The Future of B2B Buying Isn’t Faster Funnels, It’s Smarter Conversations 🤓

For decades, B2B sales have revolved around a familiar playbook: capturing leads, handing them to SDRs, and pushing them through a staged funnel. It worked… until it didn’t. Today’s buyers are breaking that system. They’re not filling out forms, they’re not waiting days for a rep to call them back, and they’re certainly not clicking “request a demo” unless they’ve already made up their minds…Read more here. 👈🏼

➡️ ForwardSelling

Have you navigated to ForwardSelling, Sales Homie’s digital asset brand’s website? If not, you can find it here.

ForwardSelling provides ‘Sales Tools to Power Your Business Development,’ including Sales Homie’s digital sales prospecting tools, strategic sales forecasting and process documents, and marketing-related publications, which are available for download.

3) How AI Agents Will Transform B2B Sales 🕵️‍♂️

The future vision for B2B sales, with humans and AI working in tandem to achieve outcomes neither could deliver alone, is moving from theory to reality. A recent survey of B2B sales professionals revealed three strong viewpoints: Salespeople want that vision, Managers see the need, and Customers increasingly expect it...Read more here. 👈🏼

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Deliver a Better Buying Experience with Digital Sales Rooms. Learn more here. 👈🏼

🚨 Sales Squad Kick-Off Event: Did You Miss It? 🚨

Did you know that only 60% of sales reps actually hit their quotas? - Hubspot

Did you know that for every $1 invested in sales training, it returned $29 in incremental revenues. - Forbes

Sales Homie is launching the Sales Squad community, a monthly peer group for 10-12 sales pros focused on skill-building, networking, and mentorship. We held our free kick-off event in late September. We’re in the process of forming the first ‘Squad’, which will start in late October. If you’re interested in learning more, please check out our website.

📊 Weekly Financial Forecast:

In a year marked by a bruising trade war and high financing costs, the federal government managed to escape with a $1.78 trillion shortfall, some $41 billion, or 2.2%, less than in fiscal 2024.

While that’s still on the high end historically, the red ink would have been even worse had it not been for a massive surge in customs duties and a September surplus of $198 billion, which also set a record for the month.

President Donald Trump’s tariffs were a major contributor to tariff collections of $202 billion for the year, representing a 142% surge from 2024. September saw $30 billion in tariff payments, up 295% from the same period a year ago.

🦉 Who Is Sales Homie?

To do this, we focus on three areas :

Fractional Sales Leadership, placing a seasoned Sales Executive at any level (Manager, Director, Vice President, Chief Revenue Officer) into your department. Additionally, we have developed our Sales Leader Pro for Small Businesses program, which helps organizations conceptualize revenue and growth initiatives without the investment range typically associated with Fractional. For organizations seeking a consultant, Sales Homie offers Consulting Services tailored to meet your organization’s specific needs.

In need of targeted recruiting for your business development teams? Sales Homie Recruiting builds sales teams that drive results for their organizations. Our retained searches offer 180-day placement guarantees, detailed 30-, 60-, and 90-day onboarding plans, and additional benefits.

Coaching and Training programming includes membership in one of our Sales Squads, a sales peer group ecosystem, individual Sales and Business Owner Coaching, plus our quarterly sales education series, the Revenue Hangout.

For more information, please visit our website.

If you found this content relevant and helpful, please hit the subscribe button below to receive The Sales Report. You can also follow Sales Homie on LinkedIn or Nate Zoellner on Twitter and LinkedIn for more conversation and discovery!