📣 Here’s Why Your Brand Voice Is More Important Than Your Pitch Deck

📬 Friday, August 1, 2025

Happy Friday, and welcome to August! What was good enough for July no longer applies! It’s the dog days 🐶 of summertime, but that doesn’t mean your new revenue goals have to be lagging. Focus on engagement by planting seeds for later this fall, when school is back in session and decision makers and buyers are entirely focused on their business goals. ✅

Here’s what you missed this week while you were out selling and growing your business:

1) 51 Sales Statistics Entrepreneurs Should Know 📚

Sales is a core business function. Whether you sell software-as-a-service (SaaS) products, pedicures, or mittens, your business success depends on your ability to connect with target audiences and convince them to convert. Sales is, and has always been, a core business function…Read more here. 👈🏼

📎 Sales Tip(s) of The Week:

Your NET WORTH = Your NETWORK

The best SALES professionals practice building their network(s) each day.

Here is an oldie but a goodie.

The network you cultivate… professionally and personally, is a direct link to your fulfillment and/or successes.

Remember when your parents told you to “find nice friends,” or to ‘not hang out with those kids’ from down the block? It’s no different in business.

If you find your business associated with fluster and being unorganized? Check your network and who you’re running with. Who did you hire that’s a bad cultural influence? Don’t forget internal employees or business partners are also direct network associates.

On the flip side, if you find your business financials or spending to be locked in, and you're capturing margin and revenue like you haven’t before? Check your network. Who are you associating with that’s helping influence these behaviors?

Your net worth will almost always be tied to your network.

CRM SUPPORTER

The CRM to get your sales organized. Pipedrive users close an average of 28% more deals after their first year. Learn more here. 👈🏼

2) How To Balance Quality vs. Quantity In Your Marketing Strategy ⚖️

Every entrepreneur faces the same fundamental challenge: You have limited time, money, and energy to invest in your business. This creates a pivotal question that affects everything from product development to marketing campaigns. Should you focus on creating one or two exceptional things, or would you be better off producing many good-enough options…Read more here. 👈🏼

⏩ ForwardSelling

Have you navigated to ForwardSelling, Sales Homie’s digital asset brand’s website? If not, you can find it here.

ForwardSelling provides ‘Sales Tools to Power Your Business Development,’ including Sales Homie’s digital sales prospecting tools, strategic sales forecasting and process documents, and marketing-related publications, which are available for download.

3) Here’s Why Your Brand Voice Is More Important Than Your Pitch Deck 📣

90% of C-Suite leaders say they’re more receptive to outreach from companies that publish strong thought leadership. But here’s the deeper story: 42% say they evaluate company culture through this content; your leadership ethos can act as a sales multiplier…Read more here. 👈🏼

SPONSOR AD

Deliver a Better Buying Experience with Digital Sales Rooms. Learn more here. 👈🏼

Sales Squad Kick-Off Event: Thursday, September 18th

Did you know that only 60% of sales reps actually hit their quotas? - Hubspot

Did you know that for every $1 invested in sales training, it returned $29 in incremental revenues. - Forbes

Sales Homie is launching the Sales Squad community, a monthly peer group for 10-12 sales pros focused on skill-building, networking, and mentorship. Join them for a free kick-off event on Thursday, September 18th, from 4:00 to 7:00 p.m. at their office in Edina, MN. Meet members of Sales Homie and the Sales Squad, as well as other prospective Squad members. There will be a brief presentation detailing the Sales Squad community and how membership works.

Learn more + register here.

📊 Weekly Financial Forecast:

The U.S. economy grew at a much stronger-than-expected pace in the second quarter, powered by a turnaround in the trade balance and renewed consumer strength, the Commerce Department reported Wednesday.

Gross Domestic Product, a sum of goods and services activity across the sprawling U.S. economy, jumped 3% for the April through June period, according to figures adjusted for seasonality and inflation.

🦉 Who Is Sales Homie?

To do this, we focus on three areas :

Fractional Sales Leadership, placing a seasoned Sales Executive at any level (Manager, Director, Vice President, Chief Revenue Officer) into your department. Additionally, we have developed our Sales Leader Pro for Small Businesses program, which helps organizations conceptualize revenue and growth initiatives without the investment range typically associated with Fractional. For organizations seeking a consultant, Sales Homie offers Consulting Services tailored to meet your organization’s specific needs.

In need of targeted recruiting for your business development teams? Sales Homie Recruiting builds sales teams that drive results for their organizations. Our retained searches offer 180-day placement guarantees, detailed 30-, 60-, and 90-day onboarding plans, and additional benefits.

Coaching and Training programming includes membership in one of our Sales Squads, a sales peer group ecosystem, individual Sales and Business Owner Coaching, plus our quarterly sales education series, the Revenue Hangout.

For more information, please visit our website.

If you found this content relevant and helpful, please hit the subscribe button below to receive The Sales Report. You can also follow Sales Homie on LinkedIn or Nate Zoellner on Twitter and LinkedIn for more conversation and discovery!