📥 B2B Digital Selling Tactics That Work In 2025

📬 Friday, August 22, 2025

Guess who’s back, back again. It’s Friday, tell a friend! If you’re a math guy or gal, August 22nd means we’ve got 35% of the year left. ✏️ Not much time to make huge impacts with the upcoming holiday seasons, but plenty of time to make meaningful contributions to shoot for your goals and budgets. 🚀

Here’s what you missed this week while you were out selling and growing your business:

1) B2B Sales Require A ‘Holistic” Selling Approach, Study Finds 🌿

Global business-to-business (B2B) sales are expected to reach $36 trillion in 2026, with about a third of that happening within the United States alone. However, the foundational elements of B2B selling are changing significantly in response to shifting buyer behavior, according to a new study…Read more here. 👈🏼

📎 Sales Tip(s) of The Week:

Success in SALES is simply a choice in actions.

Sure, experience can make a huge difference in someone’s productivity or output, but a simple choice of actions truly makes or breaks sales professionals.

Which Rep do you think will ultimately have sustained, longer-term success dictated by their actions?

✅Rep A: “Hmm, I’ve got nothing on my calendar for the next two hours, I think I’ll grab a long lunch.”

✅Rep B: “Hmm, I’ve got nothing on my calendar for the next two hours. I’ll grab a quick lunch and make a handful of cold calls around the area of my next meeting.”

Pretty obvious, right?

Everyone deserves a long lunch from time to time, but your choice of actions in SALES, or really in any part of life, dictates your success.

🚨Sales AI Workshops🚨

Interested in pushing opportunities through your pipeline more quickly? Or closer at a higher percentage?

Sales Homie is hosting no-cost workshops to trial some of our sales AI workflow automation tools. Interested in volunteering your business as a use case? Send us a quick email.

CRM SUPPORTER

The CRM to get your sales organized. Pipedrive users close an average of 28% more deals after their first year. Learn more here. 👈🏼

2) How To Transition From Founder-Led Sales: Why Most Get It Wrong And How To Get It Right 🤷🏼‍♂️

Most founders screw this up. They either bail too early, looking to step out of sales as soon as possible, and watch conversion rates plummet, or they hold on too long and become the bottleneck that kills their growth. After watching hundreds of B2B companies navigate this transition, there’s the playbook that works…Read more here. 👈🏼

⏩ ForwardSelling

Have you navigated to ForwardSelling, Sales Homie’s digital asset brand’s website? If not, you can find it here.

ForwardSelling provides ‘Sales Tools to Power Your Business Development,’ including Sales Homie’s digital sales prospecting tools, strategic sales forecasting and process documents, and marketing-related publications, which are available for download.

3) B2B Digital Selling Tactics That Work In 2025 📥

In 2025, B2B buyers research, compare, and interact across more channels than ever before. Relying on cold calls or a single weekly social media post is unlikely to spark a steady stream of leads. Businesses need an approach tuned to each platform - one that builds trust and invites prospects to engage when they’re ready…Read more here. 👈🏼

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Deliver a Better Buying Experience with Digital Sales Rooms. Learn more here. 👈🏼

🏆 Sales Squad Kick-Off Event: Thursday, September 18th

Did you know that only 60% of sales reps actually hit their quotas? - Hubspot

Did you know that for every $1 invested in sales training, it returned $29 in incremental revenues. - Forbes

Sales Homie is launching the Sales Squad community, a monthly peer group for 10-12 sales pros focused on skill-building, networking, and mentorship. Join them for a free kick-off event on Thursday, September 18th, from 4:00 to 7:00 p.m. at their office in Edina, MN. Meet members of Sales Homie and the Sales Squad, as well as other prospective Squad members. There will be a brief presentation detailing the Sales Squad community and how membership works.

Learn more + register here.

📊 Weekly Financial Forecast:

Federal Reserve officials worried at their July meeting about the state of the labor market and inflation, though most agreed that it was too soon to lower interest rates, minutes released Wednesday showed. The meeting summary depicted a divergence of opinion among the central bankers, whose vote to hold their key rate steady came despite objections from two Fed governors who argued in favor of cutting.

🦉 Who Is Sales Homie?

To do this, we focus on three areas :

Fractional Sales Leadership, placing a seasoned Sales Executive at any level (Manager, Director, Vice President, Chief Revenue Officer) into your department. Additionally, we have developed our Sales Leader Pro for Small Businesses program, which helps organizations conceptualize revenue and growth initiatives without the investment range typically associated with Fractional. For organizations seeking a consultant, Sales Homie offers Consulting Services tailored to meet your organization’s specific needs.

In need of targeted recruiting for your business development teams? Sales Homie Recruiting builds sales teams that drive results for their organizations. Our retained searches offer 180-day placement guarantees, detailed 30-, 60-, and 90-day onboarding plans, and additional benefits.

Coaching and Training programming includes membership in one of our Sales Squads, a sales peer group ecosystem, individual Sales and Business Owner Coaching, plus our quarterly sales education series, the Revenue Hangout.

For more information, please visit our website.

If you found this content relevant and helpful, please hit the subscribe button below to receive The Sales Report. You can also follow Sales Homie on LinkedIn or Nate Zoellner on Twitter and LinkedIn for more conversation and discovery!