πŸͺ 9 Types Of Marketing To Grow Your Business In 2024

Launching an effective marketing campaign is crucial, especially for small businesses.

πŸ“¬ Friday, June 14, 2024

Welcome to Friday. You did it; you made it! We’re approaching the longest days (daylight 🌀️) of the year, which means the brightest opportunity to position value and close new accounts! See what we did there? 😎

Here’s what you missed while you were out selling and growing your business:

1) 8 Culture Questions For Your Sales Manager πŸ™‹πŸΌβ€β™‚οΈ

Sales retention doesn’t happen simply because you open your doors and turn on the lights every day! Culture turns the lights on, and keeps them on while delivering new revenues. Here are some basic questions to ask your sales team members to create the culture you seek. Read more here. πŸ‘ˆπŸΌ

πŸ“Ž Sales Tip(s) of the Week:

Avoiding SALES failures is also avoiding SALES successes:

There was a networking lunch event two weeks ago that I hesitated about attending. I had all the same doubts everyone has:

β€œIs the commute and time invested worth the attendance?”

β€œI’m not feeling particularly bubbly today, will I enjoy networking?”

β€œWho am I going to meet that will move the needle for my business?”

Hesitation after hesitation. I feared a failure of my time usage and my lack of feeling particularly extroverted.

I ultimately DID decide to attend the event. And it turned out that I randomly chose to sit at the same table of an amazing new connection that will ultimately help open doors for my business. And that never would have happened if my fear of failure got the best of me.

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2) First-Line Sales Managers: Promote Or Hire? πŸ‘©πŸ»β€πŸ’Ό

There is new research revealing that B2B sales leaders achieve better revenue results when they hire first-line sales managers (FLSMs) externally, rather than promoting individual contributors (ICs). Read more here. πŸ‘ˆπŸΌ

πŸ”‘ Sales Stat of The Week:

β€œ67% of lost sales are a result of sales reps not properly qualifying the prospect before taking them through the full sales process.” (Hubspot)

Ouch! Both a time-waster and a sure-fire way to close at low percentages. Focus on qualifying your customer. As you scale, it’ll become more important to focus on the right type of customer, not letter D - All Of The Above.

3) 9 Types Of Marketing To Grow Your Business In 2024 πŸͺ

Launching an effective marketing campaign is especially crucial for small businesses as it helps level the playing field when competing for customers against larger corporations. Here are 9 ideas to jump-start your strategic marketing. Read more here. πŸ‘ˆπŸΌ

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Email Sales Homie here. πŸ‘ˆπŸΌ

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