👻 5 B2B Marketing Lessons Practitioners Can Learn From Trick-Or-Treaters

📬 Friday, November 1, 2024

It’s officially Friday, and November! Pumpkin pie, turkey, mashed potatoes, and stuffing are right around the corner. 🦃 How will you slim up your 𝗦𝗔𝗟𝗘𝗦 prospecting efforts to afford a few days off at the end of the month?

Here’s what you missed while you were out selling and growing your business:

1) Don’t Overlook This Sales-Growth Superpower 🦸🏻‍♂️

No one is surprised to hear one-off stories of social media influencers helping push brand recognition and loyalty in 2024, just as much as they’re not surprised to hear about massive budgets for demand-gen campaigns. But, once you peel back the noise, would you be surprised to know that many Inc. #5000 CEOs said that this tactic was their leading growth engine…Read more here. 👈🏼

📎 Sales Tip(s) of The Week:

Business owners GROWTH secret:

Build KPIs that keep people interested, keep people informed, keep people involved, and keep people inspired.

People first, all else second.

Most businesses have a set of KPIs that help measure production, sales, operations, financials, and more. But have you created those metrics to aid in your culture? Or, do you have a sense of how they impact your people?

As it relates to 𝗦𝗔𝗟𝗘𝗦, an interested, informed, involved, and inspired prospect carries a large conversion percentage to close as a new customer.

Imagine if your internal culture (aka. people) all felt the effects of being interested in all parts of the business, were informed on important company initiatives, were involved in strategy and being allowed to ‘think big,’ and ultimately became inspired by their level of participation and everyone else around them.

Do you know what that does?

It creates a culture where everyone thinks, and acts, like a salesperson. And guess what happens to your top and bottom lines?

They grow.

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2) 10 Universal Truths You Must Remember To Boost Customer Sales 🌎

Here are 10 universal truths about selling, and the customer decision process, which every business needs to address in their product, business model, and customer experience…Read more here. 👈🏼

3) 5 B2B Marketing Lessons Practitioners Can Learn From Trick-Or-Treaters 👻

Just like kids plot the perfect candy route and look for houses with the best treats, prospects are highly selective during their…Read more here. 👈🏼

📊 Weekly Financial Forecast:

Private Sector Job Growth Surges To 233,000 In October.

This is the largest monthly increase since July 2023 and above estimates of 114,000 among economists. 👀

Defined as companies with 500 or more workers, big companies helped create 140,000 positions. With 50 to 499 workers, midsized companies gained 86,000 jobs; small enterprises, with less than 50 employees, employed 4,000.

Health and Education sectors led growth, followed by Utilities, Transportation, and Trade. By comparison, the Manufacturing sector lost 19,000 positions in October.

Another interesting stat: Pay increased 4.6% year over year.

🦉 Who Is Sales Homie?

To do this, we focus on three areas :

Fractional Sales Leadership, placing a seasoned Sales executive at any level (Manager, Vice President, Chief Revenue Officer) into your department. Additionally, we’ve built our Sales Leader Pro for Small Businesses program that helps organizations under $2M in annualized revenue scale their sales strategies to increase business revenues and profits.

Sales Homie Recruiting builds sales teams that drive results for their organizations. Our retained searches provide 180-day placement guarantees, detailed 30/60/90-day onboarding plans, and more.

Coaching and Training programming includes membership in one of our Sales Squads, a sales peer group ecosystem, individual Sales and Business Owner Coaching, plus our quarterly sales education series, the Revenue Hangout.

For more information, please visit our website.

If you found this content relevant and helpful, please hit the subscribe button below to receive The Sales Report. You can also follow Sales Homie on LinkedIn, or Nate Zoellner on Twitter and LinkedIn for more conversation and discovery!