📝 4 Tips For B2B Marketers To Optimize 2025 Strategy & Planning

📬 Friday, November 8, 2024

Can you believe we made it to Friday? What a week! 🤪 The majority of the country seems to have taken a collective breath now that the election results are behind us, regardless of which side of the decision you favored. 😮‍💨 When will you begin to strategize on the incoming administration’s proposed policies, as they relate to impacting your business?

Here’s what you missed while you were out selling and growing your business:

1) Building Business Partnerships For Long-Term Success 🏗️

Many companies to go market using a combination of internal sales reps and channel partners. The latter provides access to prospects that a company otherwise would not know about, or have the capacity to…Read more here. 👈🏼

📎 Sales Tip(s) of The Week:

Do these 10 𝗦𝗔𝗟𝗘𝗦 activities until everyone says you’re lucky:

1) Prospecting
2) Help Others
3) Fail Forward
4) Find A Mentor
5) Build A Pipeline
6) Show Gratitude
7) Activate Metrics
8) Weekly Proposals
9) Weekly Networking
10) Build Relationships

One of my favorite sayings in 𝗦𝗔𝗟𝗘𝗦:

Luck = Opportunities + Persistence

Sales reps and businesses that recognize opportunities while being persistent (i.e., urgent) in their activities will win more often than others.

It’s that simple.

It’s not about being smarter, tougher, or having more experience. It’s about consistent activity and effort, utilizing the resources around you, and seeing the opportunities through to the finish line.

And sometimes the finish line means you didn’t win (you lost the deal).

However, if you avoid allowing opportunities to remain in a state of “maybe” for too long (always striving for a yes or no), you’ll be able to uncover the next opportunities quicker than your competitors and find the next yes sooner.

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2) The Impact Of Sales Training On Employee Morale And Retention 👨‍🏫

Research from the Association for Talent Development (ATD) shows that companies with comprehensive training programs report a 218% higher income per employee compared to those…Read more here. 👈🏼

3) 4 Tips For B2B Marketers To Optimize 2025 Strategy & Planning 📝

B2B buyers are nearly 70% through their purchasing process before engaging with sellers. And 80% of the time, it’s the buyers who initiate the first contact. Marketers must leave one-size-fits-all planning in the past and instead focus on…Read more here. 👈🏼

📊 Weekly Financial Forecast:

As expected, the Federal Reserve moved interest rates down 25 basis points 📉 at its November policy meeting.

The interesting angle to note, moving forward, is that the language from September to November’s meeting was that “the risks to achieving its employment and inflation goals are roughly in balance.” See the below tweet.

How will this impact rate reductions going into 2025, when the majority of the market is assuming additional cuts are yet to come?

🦉 Who Is Sales Homie?

To do this, we focus on three areas :

Fractional Sales Leadership, placing a seasoned Sales executive at any level (Manager, Vice President, Chief Revenue Officer) into your department. Additionally, we’ve built our Sales Leader Pro for Small Businesses program that helps organizations under $2M in annualized revenue scale their sales strategies to increase business revenues and profits.

Sales Homie Recruiting builds sales teams that drive results for their organizations. Our retained searches provide 180-day placement guarantees, detailed 30/60/90-day onboarding plans, and more.

Coaching and Training programming includes membership in one of our Sales Squads, a sales peer group ecosystem, individual Sales and Business Owner Coaching, plus our quarterly sales education series, the Revenue Hangout.

For more information, please visit our website.

If you found this content relevant and helpful, please hit the subscribe button below to receive The Sales Report. You can also follow Sales Homie on LinkedIn, or Nate Zoellner on Twitter and LinkedIn for more conversation and discovery!