☀️ 3 Ways To Banish The Summer Sales Slump

Two-Thirds of B2B business experience it; 75% report a drop in sales of 20% or more.

📬 Friday, July 12, 2024

Hope you had a great 4th of July! We took a break last week and are back in the saddle for the remainder of the year. 🐴 Welcome to Friday!

Here’s what you missed while you were out selling and growing your business:

1) 3 Key Strategies To Build Brand Loyalty During Economic Uncertainty 🤨

By implementing these strategies, savvy businesses can foster long-term customer relationships. Here are three strategies for building brand loyalty during economic uncertainty. Read more here. 👈🏼

📎 Sales Tip(s) of the Week:

SALES 101:

Showing up everyday, learning and failing, is the hack you seek.

Stop chasing the hack, and start chasing the work!

I was having a mentorship conversation with a soon-to-be recent college grad looking to get into sales.

When he asked for what guidance or hacks were out there?

I told him to focus on building skills.

Skills with cold calling will lead to an ease of booking new meetings with prospects. Skills with asking the right type of questions will lead to a higher closing percentage. Skills in handling objections will lead to selling more business!

It’s about skills. And you learn them by failing and learning.

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2) Sales Conversion Rate: How To Increase Sales Conversion 📈

Your sales conversion rate measures the number of leads that actually buy your product - and it’s a critical metric for assessing your marketing campaigns. Read more here. 👈🏼

🔑 Sales Stat of The Week:

“Top methods for building rapport on a sales call are being attentive and engaged (38%), finding common ground (29%), and researching the prospect before calling (25%).” (Hubspot) 

3) 3 Ways To Banish The Summer Sales Slump ☀️

Summer sales slumps are common for many businesses. Studies have shown that two-thirds of B2B businesses experience it, and nearly 75% reported a drop in sales of 20% or more. Read more here. 👈🏼

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