⛔️ Your Growth Strategy Isn’t Broken - It’s Avoiding Decisions

📬 Friday, April 24, 2026

TGIF; Welcome back to Friday! Did you know that 30% of 2026 has officially passed? 📆 Or the better question: Has your organization achieved at least 30% of its revenue goals for the year? 📈

Here’s what you missed this week while you were out selling and growing your business:

1) B2B Marketers Are Drowning In Data But Starving For Insight 🤿

Measuring B2B campaigns is hard. Sales cycles are long, buying committees are large, and it can be challenging to work out the likely value of the project that will result from a download of a data sheet, or even if it’s just a competitor keeping tabs on you… Read more here. 👈🏼

📎 Sales Tip(s) of The Week:

Another day, another dollar?

Not so fast.

Gigantic topline revenue doesn’t always equal success. And endless numbers of customers are not the secret to business growth.

As your business grows and scales, there are pivot-point opportunities to leverage how your culture has evolved, how you support (and partner) with customers, and almost as importantly, how your customers partner back with you, their vendor.

Not all revenue is good revenue, especially when the customer who generates it abuses your resources, lacks professionalism, neglects communication, or spreads false narratives.

When you’re looking to move beyond growth ceiling challenges that don’t involve topline or margin-based revenue, look at the partnership with your customers as an easy answer.

🦉 Who Is Sales Homie?

To do this, we focus on three areas :

Fractional Sales Leadership, placing a seasoned Sales Executive at any level (Manager, Director, Vice President, Chief Revenue Officer) into your department. For organizations seeking a consultant, Sales Homie offers Consulting Services tailored to meet your organization’s specific needs.

In need of targeted recruiting for your business development teams? Sales Homie Recruiting builds sales teams that drive results for their organizations. Our retained searches offer 180-day placement guarantees, detailed 30-, 60-, and 90-day onboarding plans, and additional benefits.

Coaching and Training programming includes membership in one of our Sales Squads, a sales peer group ecosystem, individual Sales and Business Owner Coaching, plus our quarterly sales education series, the Revenue Hangout.

For more information, please visit our website.

CRM SUPPORTER

The CRM to get your sales organized. Pipedrive users close an average of 28% more deals after their first year. Learn more here. 👈🏼

2) Maximizing Revenue Potential Through Smarter Lead Evaluation Strategies 🤓

Scalable growth depends on treating marketing as a measurable system. That system includes matching leads with strong sales talent, eliminating arbitrary budgets, and investing more in high-performing channels. This shift moves companies from reactive spending to structured, compounding growth... Read more here. 👈🏼

🎙️ Sell Like A Homie - Podcast

Sales Homie will be launching our podcast series, “Sell Like A Homie,” in May! We’ll be digging into all things sales with different guests, bits, facts, and strategy sharing.

You can follow Sales Homie on YouTube to not miss an episode, or simply keep subscribing to The Sales Report to find clips and links to recent episodes.

3) Your Growth Strategy Isn’t Broken - It’s Avoiding Decisions ⛔️

Growth strategies don’t usually fail because they’re wrong. They fail because leaders never make or finish the decisions that strategy demands. Instead of choosing how the company wants to grow (anchored in explicit customer and segment choices), where to place real bets, and what to stop doing, teams default to alignment theater. Everyone agrees. Nothing changes. Execution quietly absorbs the cost... Read more here. 👈🏼

📊 Weekly Financial Forecast:

Outgoing Dow CEO Jim Fitterling said clearing the disruption in the Strait of Hormuz could take far longer than investors expect.

“Some scenario planning that we did said that even if the straits were to reopen today, just to clear the logistics logjam… is going to take 275 days, maybe more now,” he told Jim Cramer on CNBC’s “Mad Money” on Thursday.

The Strait of Hormuz effectively shut down in early March at the onset of the Iran war, triggering a major bottleneck in global energy and petrochemical flows. Fitterling said the path back to normal will be slow and operationally complex.

If you found this content relevant and helpful, please hit the subscribe button below to receive The Sales Report. You can also follow Sales Homie on LinkedIn and Twitter for more conversation and discovery!