🏗️ Here’s How You Build Brand Trust In The Era Of AI

📬 Friday, August 8, 2025

TGIF! Another week in the books. Do you hold yourself (or your teams) accountable for weekly KPIs? Monthly KPIs? Do you feel they’re beneficial for the operations and growth of your business?

Here’s what you missed this week while you were out selling and growing your business:

1) 80% Of B2B Sales Will Happen Online In 2025 💻

According to recent projections, 80% of supplier-buyer interactions will take place through digital channels in 2025. This redefines how brands must attract, nurture, and convert prospects…Read more here. 👈🏼

📎 Sales Tip(s) of The Week:

It costs you $0.00 to be loyal to your customers. It costs you everything when you’re not.

Customer engagement is the key to growth and scale.

The businesses that focus solely on scale with new logos and revenue are the ones that won’t exist in 10 years. It’s crucial to bring on new customers and engage with them throughout the relationship, acting as if they’re not your customer by delivering your product or service while providing continual expertise, guidance, value, and resourcefulness.

In most service verticals, the moment you bring on a new customer is the moment your competitors start to prospect against you. Are you delivering more than your product or service to your top 20 customers? If not, there’s a huge opportunity to shore up revenue and customer retention while building upon your business with additional logos and revenues.

📢 🚨 Hey Business Owners and/or Sales Leaders:

Interested in pushing opportunities through your pipeline more quickly? Or closer at a higher percentage?

Sales Homie is hosting no-cost workshops to trial our sales AI workflow automation tools. Interested in volunteering your business as a use case?

Send us a quick email. 👈🏼

CRM SUPPORTER

The CRM to get your sales organized. Pipedrive users close an average of 28% more deals after their first year. Learn more here. 👈🏼

2) The Dawn Of A New B2B Sales Supercycle 🔂

Innovation occurs in waves. Often, these waves drive extended periods of growth and transformation - supercycles that engulf businesses, governments, and societies. Minicomputers, PCs, the internet, social media, mobile, and cloud were at the heart of prior technology waves. Now comes the seventh wave, driven by generative and agentic artificial intelligence…Read more here. 👈🏼

📎 ForwardSelling

Have you navigated to ForwardSelling, Sales Homie’s digital asset brand’s website? If not, you can find it here.

ForwardSelling provides ‘Sales Tools to Power Your Business Development,’ including Sales Homie’s digital sales prospecting tools, strategic sales forecasting and process documents, and marketing-related publications, which are available for download.

3) Here’s How You Build Brand Trust In The Era Of AI 🏗️

AI search (using ChatGPT, Gemini, etc. vs. traditional Google/Yahoo) is changing how buyers discover, trust, and choose vendors. The new LLM-first environment continues to challenge traditional go-to-market motions. Buyers are becoming smarter; you can’t just tack “AI” onto your pitch deck and expect results. Their search behavior is changing, their trust signals are shifting, and they’re asking…Read more here. 👈🏼

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Deliver a Better Buying Experience with Digital Sales Rooms. Learn more here. 👈🏼

Sales Squad Kick-Off Event: Thursday, September 18th

Did you know that only 60% of sales reps actually hit their quotas? - Hubspot

Did you know that for every $1 invested in sales training, it returned $29 in incremental revenues. - Forbes

Sales Homie is launching the Sales Squad community, a monthly peer group for 10-12 sales pros focused on skill-building, networking, and mentorship. Join them for a free kick-off event on Thursday, September 18th, from 4:00 to 7:00 p.m. at their office in Edina, MN. Meet members of Sales Homie and the Sales Squad, as well as other prospective Squad members. There will be a brief presentation detailing the Sales Squad community and how membership works.

Learn more + register here.

📊 Weekly Financial Forecast:

Though it may have been controversial, the July jobs report helped confirm the notion that the U.S. economic engine is sputtering.

Nonfarm payrolls rose by just 73,000 for the month, below even the muted expectations. Heavy downward revisions to the May and June count took the three-month average job gains down to just 35,000, or less than one-third the pace for the same period a year ago.

🦉 Who Is Sales Homie?

To do this, we focus on three areas :

Fractional Sales Leadership, placing a seasoned Sales Executive at any level (Manager, Director, Vice President, Chief Revenue Officer) into your department. Additionally, we have developed our Sales Leader Pro for Small Businesses program, which helps organizations conceptualize revenue and growth initiatives without the investment range typically associated with Fractional. For organizations seeking a consultant, Sales Homie offers Consulting Services tailored to meet your organization’s specific needs.

In need of targeted recruiting for your business development teams? Sales Homie Recruiting builds sales teams that drive results for their organizations. Our retained searches offer 180-day placement guarantees, detailed 30-, 60-, and 90-day onboarding plans, and additional benefits.

Coaching and Training programming includes membership in one of our Sales Squads, a sales peer group ecosystem, individual Sales and Business Owner Coaching, plus our quarterly sales education series, the Revenue Hangout.

For more information, please visit our website.

If you found this content relevant and helpful, please hit the subscribe button below to receive The Sales Report. You can also follow Sales Homie on LinkedIn or Nate Zoellner on Twitter and LinkedIn for more conversation and discovery!