⚙️ GenAI, New Email Rules, and Buyer Trends.

📬 Friday, March 1, 2024

It’s the first day of March! An old mindset regarding month-over-month calendar changes is that as each new month arrives, how you’re managing your intensity, drive, focus, and “performance” needs to take the next step up!

“It’s March. What you were doing in February is no longer acceptable.”

Here’s what you missed while you’ve been out selling and growing your business:

1) By 2025, 35% of CSOs Will Resource A “GenAI Operations” Team. 📌

AI has quickly moved from a differentiator to a standard tool in the execution of sales activities. What is a GenAI Operations team? Read more here. 👈🏼

📎 Sales Tip(s) of the Week:

We have a controversial sales tip this week. “Always Be … Communicating.”

Why is this controversial?

For literal decades, we’ve followed the sales analogy from Alec Baldwin’s diatribe in “Glengarry Glenn Ross,” around the concept of ‘Always Be Closing,’ or the ABCs of sales.

But here’s the thing.

We’ve seen the statistics on horrible follow-up strategies or the concepts that require 7 customer or prospect ‘touches’ to initiate trust and vendor acknowledgment (a major buying requirement for new customer acquisition).

Without persistent communications and strategies around engagement, the best sales professionals aren’t going to close anything! Sure, you should work towards building up a bucket of “small closes” (acceptance of your value-driven outreaches throughout a sales process) to lead you to the larger sale. Just don’t lose sight of the importance of how communicative engagement drives customer acquisition.

2) Sales And Marketing Trends vs. Buyer Trends - Has It Changed? 🕵🏻‍♂️

Today’s buyer is an entirely different animal. The information companies need to make purchase decisions is widely available online. Put another way, buyers are now in charge. Read more here. 👈🏼

3) New Email Rules From Google And Yahoo Will Change Your Communication And Sales Strategies. 💻

This month marks the beginning of new policies from Google and Yahoo to limit the bulk email sends that result in billions of irrelevant and poorly crated sales pitches emailed daily. This signals a major change for brands that have relied upon on “spray and pray” techniques to drive sales. Read more here. 👈🏼

We’ve Got A New Sponsor! 💥

SalesReach helps align all customer-facing teams via a central asset management system and intuitive page builder to create hyper-personalized digital interactions with prospects throughout the sales cycle.

Welcome to the Sales Homie family!

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