📬 Friday, August 28, 2026

Welcome back to Friday, the best day of the week! School 📝 is back in session, which means your buyers are bound to refocus on something other than summer vacations and days out of the office. How will you capitalize before the holiday season arrives? 🦃 🎅🏼

Here’s what you missed this week while you were out growing your business:

1) 9 B2B eCommerce Growth Strategies for Building a Scalable Business 🐟

The modern B2B buyer expects more than a functional website. Business customers want easy product discovery, relevant recommendations, straightforward ordering, and fast access to help. Yet B2B purchases remain complex, often involving larger order values, multiple decision-makers, negotiated terms, and long-term relationships. Sustainable growth therefore requires more than attracting traffic…Read more here. 👈🏻

📎 Sales Tip(s) of The Week:

Selling resources 📚 > selling expertise 🤓

🦉 Who Is Sales Homie?

We help $5M-$50M companies build predictable revenue growth.

Nate Zoellner, Founder & CEO

To do this, we focus on three areas:

Fractional Sales Leadership, placing a seasoned Sales Executive at any level (Manager, Director, Vice President, Chief Revenue Officer) into your department. For organizations seeking a consultant, Sales Homie offers Consulting Services tailored to meet your organization’s specific needs.

In need of targeted recruiting for your business development teams? Sales Homie Recruiting builds sales teams that drive results for their organizations. Our retained searches offer 180-day placement guarantees, detailed 30-, 60-, and 90-day onboarding plans, and additional benefits.

Coaching and Training programming includes membership in one of our Sales Squads, a sales peer-group ecosystem, individual Sales and Business Owner Coaching, and our quarterly sales education series, the Revenue Hangout.

For more information, please visit our website. Interested in becoming a Fractional Sales Advisor with Sales Homie? Send us a note.

CRM SUPPORTER

The CRM to get your sales organized. Pipedrive users close an average of 28% more deals after their first year. Learn more here. 👈🏼

2) The Sale You Lost Before Your Rep Knew It Existed 🛑

Your rep didn’t lose the deal. Your rep was never truly competing. This is not an occasional frustration. It’s a structural feature of how industrial buying decisions are made and how industrial sales teams routinely stumble. It also explains a pattern that most sales leaders would rather not confront…Read more here. 👈🏼

🔑 Sales Stat of The Week:

“Optimistic sales professionals outperform pessimistic counterparts by 57% even when the pessimistic reps have stronger product knowledge.” (Hubspot)

As your Mom always said, ‘keep an open mind, and be kind.’

🎙️ Sell Like A Homie - Podcast

We’ve launched our podcast series, “Sell Like A Homie,” in August! The first drop is above, with more to come. In this episode, hear from Nate Zoellner, Founder & CEO of Sales Homie, on his early career journey and how it helped shape the early stages of who Sales Homie has become!

You can follow Sales Homie on YouTube to not miss an episode, or simply keep subscribing to The Sales Report to find clips and links to recent episodes.

🌵 Advisors In The Field:

With more than 20 years of sales leadership experience, Chanda helps organizations build scalable revenue strategies, strengthen sales teams, and create predictable growth. Having led sales organizations ranging from startups to Fortune 500 companies, Chanda brings hands-on expertise in sales process design, coaching, onboarding, and go-to-market execution. By combining strategic leadership with an operator's mindset, Chanda helps businesses create accountability, optimize performance, and accelerate sustainable revenue growth.

🔎 Discover Sales Homie’s Partnered Sales Advisors:

3) Do Your B2B Customers See The Value You Deliver? 🙈

Most B2B companies have long harbored a costly blind spot: a gap between the value they create for customers and the value those customers can see, measure, and defend. For many, early strong growth masks the problem until sales slow or competitive alternatives drag down margins. Closing that gap is an executive decision, and one most leadership teams have never explicitly made…Read more here. 👈🏻

📊 Weekly Financial Forecast:

Government debt has eclipsed $40 trillion, passing yet another staggering benchmark for red ink, according to the Treasury Department.

The total U.S. IOU hit $40.05 trillion as of Tuesday, some four and a half years after topping $30 trillion. Years of escalating budget deficits, driven higher by stimulus funding during the COVID pandemic, have brought the public share of the debt to near 100%.

With the Fed hesitant to move on rates in the absence of more information on inflation and the labor market, the government has seen its borrowing costs soar. Interest on the debt has totaled nearly $1.2 trillion this year and is the largest budget expenditure outside of Social Security and Medicare.

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