📬 Friday, September 4, 2026
Another Friday! With summertime ☀️ leaving us in the rearview mirror, the days are getting darker more quickly. But that doesn’t mean your prospect funnel has to fade into the sunset! 🌅 Ramping up engagements between now and the holiday season will ensure early 2027 successes.
Here’s what you missed this week while you were out growing your business:
1) How Technology Is Changing B2B Appointment Setting 📲
Modern appointment setting runs on tools that connect data with action. That includes customer relationship management software, email sequencing platforms, calling tools, data enrichment services, and analytics dashboards. Each one handles part of the puzzle…Read more here. 👈🏻
📎 Sales Tip(s) of The Week:
🦉 Who Is Sales Homie?
We help $5M-$50M companies build predictable revenue growth.
Nate Zoellner, Founder & CEO
To do this, we focus on three areas:
Fractional Sales Leadership, placing a seasoned Sales Executive at any level (Manager, Director, Vice President, Chief Revenue Officer) into your department. For organizations seeking a consultant, Sales Homie offers Consulting Services tailored to meet your organization’s specific needs.
In need of targeted recruiting for your business development teams? Sales Homie Recruiting builds sales teams that drive results for their organizations. Our retained searches offer 180-day placement guarantees, detailed 30-, 60-, and 90-day onboarding plans, and additional benefits.
Coaching and Training programming includes membership in one of our Sales Squads, a sales peer-group ecosystem, individual Sales and Business Owner Coaching, and our quarterly sales education series, the Revenue Hangout.
For more information, please visit our website. Interested in becoming a Fractional Sales Advisor with Sales Homie? Send us a note.
CRM SUPPORTER
The CRM to get your sales organized. Pipedrive users close an average of 28% more deals after their first year. Learn more here. 👈🏼
2) The Thought Leader Economy: Why Influence Is The New Capital 🏛️
Thought leaders never know who might take notice of their work and the doors that can be flung open as a result. You may see more opportunities to speak to groups that could benefit from your message. You could be asked to join a University’s faculty or become part of a prestigious corporate board. But as with a financial investment, the return on influence doesn’t necessarily manifest overnight…Read more here. 👈🏼
🔑 Sales Stat of The Week:
“In 2026, it takes an average of 8 cold call attempts before you connect with a buyer who pays attention to what you have to say.” (Hubspot)
The number might shift from 7 to 8 or 9, but what doesn’t change is the fact that cold calling, which is still considered a valid and useful way to fill your sales funnel, remains a tried-and-true method to forcefully introduce yourself to potential prospects. When you get strategic about how, when, and where you cold call, only then can your 7-, 8-, or 9-call attempts be cut in half (!!).
🎙️ Sell Like A Homie - Podcast
We’ve launched our podcast series, “Sell Like A Homie,” in August! The first drop is above, with more to come. In this episode, hear from Nate Zoellner, Founder & CEO of Sales Homie, on his early career journey and how it helped shape the early stages of who Sales Homie has become!
You can follow Sales Homie on YouTube to not miss an episode, or simply keep subscribing to The Sales Report to find clips and links to recent episodes.
🌵 Advisors In The Field:
Christian helps founder-led and growth-stage companies build scalable, predictable revenue systems. He partners with organizations to align messaging, strengthen outbound sales, and implement repeatable sales processes that drive long-term growth. With experience across enterprise technology, SaaS, operations, and professional services, Christian combines strategic insight with hands-on execution to turn sales into a disciplined, high-performing function.
🔎 Discover Sales Homie’s Partnered Sales Advisors:
3) Cold Calling Beats AI-Written Emails 6 to 1 ☎️
Human-to-human cold calling ranks as the most effective method for reaching new prospects, behind only client referrals, yet 46% of sellers give up too easily when cold calling, and 39% fear picking up the phone and making calls…Read more here. 👈🏻
📊 Weekly Financial Forecast:
Private U.S. companies added jobs at a slightly slower-than-expected pace in August, with gains concentrated heavily in healthcare and a few other industries, ADP reported Wednesday.
The payrolls processing firm said firms added 38,000 workers, fewer than the upwardly revised 46,000 in July and below the Dow Jones consensus estimate of 47,000.
Though job creation remained positive, August saw the smallest gain since January, reflecting a broader slowdown in the labor market. Moreover, most jobs came from three sectors, while multiple others declined.
